Turn a finished room into a useful advert
Use approved installation photographs, a short walkthrough or a carousel explaining shutter styles. Show the room, product detail and how the consultation works. Creative should make clear that this is a local made-to-measure service rather than a mail-order product.
Give Facebook and Instagram distinct creative
For Facebook, test a clearly explained project carousel or installation story with local context and a consultation action. For Instagram, prepare vertical Reels and Stories, showing a real motorised blind demonstration, shutter opening detail or a finished bay-window installation. Check captions, cropping and text readability for each placement rather than assuming one landscape image suits every format.
Choose an offer you can fulfil
A home consultation, showroom event or product demonstration can provide a practical next step. Explain any conditions and whether the survey is free. Avoid invented scarcity or broad savings claims unsupported by your actual prices.
Use geography and qualification together
Keep delivery aligned with the genuine service area and verify the targeting controls available in the account. Do not assume that a particular homeowner interest, job title or life-event audience is available or will produce qualified prospects.
Website campaigns and instant forms need different follow-up arrangements. Ask for postcode, product interest and the type of service needed. Treat the first submission as an enquiry, not a confirmed fitting appointment.
Support consideration with useful proof
Explain materials, styles, fitting and care in clear language. Where permitted and appropriately consented, retargeting can remind earlier visitors about the service. Respect customer privacy and do not use photographs of homes or testimonials without permission.
Judge quality beyond cheap form fills
Measure contactable enquiries, suitable survey requests, attendance and quotations where records are available. A low cost per form can hide out-of-area or supply-only requests. Facebook and Instagram results should be reviewed together with other channels, recognising that customers may return through a later search.
Use evidence from your own installations
Show completed rooms, fitting detail, product specifications and genuine customer feedback. Explain your role if a manufacturer supplies the product and your business measures and installs it. We use only approved photographs, reviews and credentials.
Our portfolio and case studies show work for other local businesses. They are examples of our approach, not claims of results for a blind or shutter installer.
Agree the scope before starting
Facebook and Instagram Ads management is £499/month for one combined Meta scope, with advertising spend paid separately to Meta.
See the full pricing and channel comparison.
Website, SEO and Google Maps in one local plan
Local Authority combines a branded website or agreed improvements to a suitable existing site, ongoing SEO and Google Business Profile optimisation. Launch scope includes up to 10 core service pages and your primary town plus up to five nearby genuine service areas. Ongoing work includes 8–10 researched pages or agreed content improvements each month, technical checks, internal linking and reporting.
First month free, then £499/month. No setup fee. Initial three-month commitment. Months two and three cost £499 each (£998 total for the initial three months). From month four the plan continues at £499/month until cancelled. Availability and the trade and primary-town exclusivity scope are agreed before starting.
After completing the initial commitment and paying outstanding fees, ownership of the agreed content and assets transfers subject to platform and licensing terms. Cancellation requires at least seven calendar days’ written notice before renewal. Hosting after cancellation is £29.99/month, or £50/month including minor maintenance; SEO and marketing stop. Compare packages and read the full terms.
