Choose a clear service and client offer
A planned maintenance service or tenancy-turnaround brief can suit visual discovery. A customer actively seeking an urgent repair has a different need. Assess the channel against the actual offer and team capacity.
Facebook Ads for property maintenance companies
Use an approved repair sequence, a real team introduction or an explanation of agent instructions and reporting. State accepted work, coverage and next steps. Seasonal checks, discounts and guarantees should be promoted only where the terms genuinely exist.
Choose an instant form, relevant service page or monitored message route. Ask postcode, job description, client role and timing. Submission does not establish approval to proceed, a confirmed booking or a technically diagnosed repair.
Instagram Ads for property maintenance companies
Show an approved before-and-after project or short work sequence with readable captions. Explain the actual tasks and your delivery role. Obtain permission for photographs and feedback, protecting tenant details and property security.
Credentials, specialist capabilities and response promises need evidence. Do not imply a cosmetic transformation resolved hidden defects. New filming, extensive editing and organic posting require separate scope.
Establish project fit through the enquiry
Assess available location controls and actual enquiry postcodes. Age, interests and job titles do not verify homeownership, landlord status or decision authority. The offer and follow-up help establish the requirement.
Compare forms, messages and website requests against contact, quotations and accepted work. Retargeting and customer-list use need appropriate data and measurement arrangements. Missed-call automation, booking and CRM integration require separate scope.
Meta management from £499 monthly
One Facebook and Instagram scope covers planning, setup, copy and creative using approved assets, audiences, placements, testing and reporting. Spend is paid directly to Meta. Substantial pages, new production and integrations are separately assessed.
