Choose one flooring offer for each campaign
Lead with a genuine LVT, wood or carpet service rather than a generic promise to fit everything. State supply arrangements, working areas and the next step. Retail sample requests and installation enquiries need different follow-up.
Facebook Ads for flooring companies
Use an actual room transformation, a carousel of accepted ranges or a genuine showroom introduction. Explain the material, your role and the measure or quotation process. Advertise samples, free measures, price locks and discounts only where the offer genuinely exists, with clear conditions.
Choose an instant form, relevant service page or monitored message route. Ask postcode, flooring preference, supply arrangement and timing. Form volume alone does not show how many installations the campaign produced.
Instagram Ads for flooring companies
Use a short finished-room walkthrough or detail sequence showing a pattern, edge or transition. Identify the actual product and installation context. Get permission for photographs, customer details and feedback, and use readable captions.
A staged photograph should not imply a measured technical result. Durability, environmental, slip-resistance and water-resistance claims need supported product information. Filming, extensive editing and organic posting have separate scope.
Establish fit through the enquiry and conversation
Assess available location controls and actual enquiry postcodes. Age and interests do not verify ownership, renovation plans or budget. The offer and questions help your team understand project fit.
Compare forms, messages and website requests against contact, visits, quotations and work won. Retargeting and customer-list use need appropriate data and measurement arrangements. Automated nurture and booking integrations require separate scope.
Meta management from £499 monthly
One Facebook and Instagram scope covers planning, setup, copy and creative using approved assets, audiences, placements, testing and reporting. Spend is paid directly to Meta. New production, substantial pages and integrations are separately assessed.
