Choose one service and audience
A domestic alarm upgrade, commercial maintenance review and access-control project need different evidence. Explain the actual service and next step. Available audience signals do not verify ownership, procurement authority or an immediate system need.
Facebook Ads for fire and security companies
Test an approved project account, team introduction or service explanation. Use a relevant website page, proportionate instant form or monitored message route. Ask postcode, service, premises, customer role and timescale.
Separate commercial and residential qualification where useful. Do not turn an awareness message into an unsupported claim that a viewer’s property is unsafe or non-compliant.
Instagram Ads for fire and security companies
Use a short approved walkthrough, installation sequence or explanation of the handover process with readable captions. Protect camera feeds, access codes, control information, security layouts and identifiable client records.
Show your actual role and verified credentials. Do not stage hazards or present a photograph as proof of system compliance. New filming and extensive editing need separate scope.
Follow enquiries through the decision
Compare contact, fit, assessments, proposals and completed work. Retargeting and customer-list use need appropriate data arrangements. Automated acknowledgements should not suggest a system is monitored or an engineer is dispatched.
LinkedIn, outbound prospecting, organic posting, appointment setting and CRM automation require separate scope. Meta is one channel to assess rather than a promise of verified commercial decision-makers.
Meta management from £499 monthly
One Facebook and Instagram scope covers planning, setup, copy and creative using approved assets, audiences, placements, testing and reporting. Spend is paid directly to Meta. New production, substantial pages and integrations are separately assessed.
