Lead with a useful assessment offer
Choose a genuine service such as a damp survey, property report or specialist waterproofing assessment. Clearly describe what happens next. Do not tell viewers that a visible stain proves a particular cause or that everyone needs the advertised treatment.
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An approved case study can explain the brief, findings and recommended work. A surveyor introduction can show who undertakes the assessment. Use genuine feedback and verified credentials, with accurate survey fees or offer conditions.
Choose an appropriate instant form, service-page destination or monitored message route. Ask postcode, property context and a short concern or report requirement. Let customers be unsure about the cause; your team assesses suitability after contact.
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A short vertical walkthrough can describe a project’s investigation and scope. Label before-and-after imagery accurately, using documented follow-up rather than imply newly finished plaster proves permanent resolution. Obtain permission for photographs, customer details and report extracts.
Technical content needs responsible expert review. Avoid alarmist visuals, unsupported health claims or instructions to use treatment chemicals. Filming, extensive editing and organic posting have separate scope.
Qualify the project and measure progress
Assess available location controls and actual enquiry areas. Age, interests and property signals do not verify ownership, budget or authority to approve work. The offer and questions should help establish the request.
Compare forms, website requests and messages against contact, survey attendance, reports, quotes and accepted work. Assess retargeting where the audience and agreed measurement support it. Cheap form submissions alone do not demonstrate useful enquiries.
Meta management from £499 monthly
One Facebook and Instagram scope covers planning, setup, copy and creative using approved assets, audience and placement management, testing and reporting. Spend is paid directly to Meta. New production, substantial pages, booking services and automated follow-up require separate scope.
