The best Google Ads agency for a tiler should connect the work you want with relevant searches, useful landing pages and a workable quotation process. A splashback, whole-floor installation and commercial tiling package have different costs, capacity needs and customer questions.
Built for Local is our first recommendation for local tilers wanting managed Search linked to their website. This guide compares ten UK-facing agencies and acquisition providers with a tiling or construction offer or relevant named example. Some manage your account; others supply enquiries. The order is our editorial assessment, not an independent performance ranking.
10 Google Ads agencies and PPC providers for tilers
| Provider | Potential fit | Published focus | Confirm before choosing |
|---|---|---|---|
| 1. Built for Local | Local tilers wanting managed Search connected to their website | Service and area planning, landing pages, tracking and optimisation | £499/month management for media up to £2,000/month; media additional |
| 2. Pure Marketing | Tilers comparing a dedicated sector PPC offer | Local targeting, ad copy, conversion tracking and budget management | Request current pricing and named installer evidence |
| 3. Unavoidable Marketing | Tilers comparing a dedicated trade campaign offer | Service-focused advertising, project pages and enquiry-to-job tracking | Confirm full costs and comparable evidence |
| 4. BestSEO4u | Tiling contractors wanting a named web and PPC example | Neo Tiling website, local SEO and paid-search case study | Separate paid activity from the combined campaign results |
| 5. Nathan Khan PPC | Tilers considering a construction-focused freelancer | Google and Bing campaigns with a stated kitchen and bathroom tiling focus | Request comparable installer campaigns and delivery capacity |
| 6. Get Work / Zapo | Tilers comparing search-led enquiry delivery | Tiling PPC pages and optional CRM tools | Define product, charges, exclusivity and ownership |
| 7. Leads Everyday | Tilers investigating landing pages and paid-search lead delivery | Dedicated tiling offer using Google Ads and phone delivery | Agree suitable-enquiry criteria and complete terms |
| 8. Striker Leads | Tilers comparing campaign pages and advertising support | Dedicated tiling lead page spanning Google, Bing and social channels | Confirm the actual channel plan and ownership |
| 9. Trade Pixels | Tiling contractors considering broader construction PPC support | Account audit, campaign delivery, landing pages and monthly reporting | Request a tiler-specific brief and evidence |
| 10. Tradesman Marketing Experts | Tilers comparing a wider trade-focused provider | Google Ads, websites, local SEO and Business Profile support for Ireland and the UK | Confirm UK installer experience and exact paid-search scope |
Potential-fit descriptions are our editorial assessment of primary information reviewed on 26 October 2026. This compares published offers rather than results from a controlled performance test. Each provider entry links to its source. Confirm current availability, scope, fees and relevant evidence directly.
Built for Local — our top choice for local tiling campaigns with clear services and costs
Our Google Ads for tilers starts with your preferred services, job sizes, customer types and real coverage. We review the existing account or launch opportunity, agree budget, pages and tracking, then manage campaigns against that brief.
Define the work worth quoting
Agree bathroom, kitchen, floor, splashback, wet-room tiling or commercial services where offered. State whether you offer fitting only or supply and fit. Consider travel, preparation, materials, access and diary capacity before setting targets. Keep enquiry types distinguishable so a high volume of small requests does not hide whether larger-project campaigns are useful.
Match the advert with relevant project evidence
Show approved photographs and explain scope, preparation, protection, exclusions and the next step. A homeowner asking about a splashback needs different information from a contractor seeking a commercial installation package. Clarify what photographs can support initially and what still needs inspection before pricing. Page production, substantial development and creative work are agreed in the proposal.
Track suitable requests and quotation progress
We agree call and form measurement and test the enquiry route. A phone-link click is different from a connected call. A submitted form is different from a suitable project or accepted quote. Your feedback on service, postcode, scope, timing and outcome helps assess quality and refine the account.
£499 monthly management, with Google media additional
Google Ads management is £499/month for advertising spend up to £2,000/month. Media is additional and paid directly to Google. Management above that spend is quoted separately. Setup, page production, tracking tools and integrations are agreed before starting.
| Google media | Management | Combined amount before other agreed costs |
|---|---|---|
| £1,000 | £499 | £1,499 |
| £2,000 | £499 | £2,499 |
| Above £2,000 | Quoted separately | Media plus agreed management |
These examples explain the fee structure rather than recommended minimum budgets or predicted enquiries. Confirm applicable VAT and additional requirements in your proposal. The Local Authority website-and-SEO introductory offer is separate from Google Ads management.
Connect paid search with the tiling website
We also offer tiling websites, local SEO and wider marketing with agreed scopes. Our wider portfolio and trade results are not presented as measured tiling PPC performance.
Qualification, survey booking, CRM and quotation follow-up require explicit agreement. Advertising management does not automatically include a staffed sales operation. Define who replies while the team is working, who confirms visits and who records quotation outcomes.
2. Pure Marketing
Potential fit: Tilers comparing a dedicated sector PPC offer.
Pure Marketing publishes Google Ads for tilers, describing local targeting, relevant ads, conversion tracking and bid and budget management. Its page also lists landing pages and additional advertising formats.
Confirm the campaign types and production work appropriate to your installation business. The checked page invites a tailored quote, so obtain current fees rather than adopting an older search-summary price. Request the sample, dates and measurement behind headline conversion figures; their appearance on a sector page does not establish tiler-specific results. Separate paid-search management from wider web and SEO services.
Source: Pure Marketing’s published information.
3. Unavoidable Marketing
Potential fit: Tilers comparing a dedicated trade campaign offer.
Unavoidable Marketing publishes Google Ads for tilers covering bathrooms, kitchens, floors, large-format porcelain and wet rooms. Its approach discusses service separation, project pages, exclusions for tile-shop and DIY searches and tracking towards booked jobs.
Ask how the proposed structure fits your budget, actual services and diary capacity. Confirm management, media, page production, tracking and software charges. Request the dates, sample and complete costs behind acquisition claims. A provider-reported cost per job is not a UK benchmark. Any Local Services Ads proposal needs an exact category and area eligibility check.
Source: Unavoidable Marketing’s published information.
4. BestSEO4u
Potential fit: Tiling contractors wanting a named web and PPC example.
BestSEO4u publishes a Neo Tiling account describing website development, local SEO and a three-month PPC campaign within a longer search programme. The case concerns a tiling installation business.
Request the original campaign dates, paid-search reporting, media, fees and lead definitions. Combined traffic and ranking claims do not isolate PPC contribution. A page’s use of “currently” is not a fresh independent ranking check. Confirm today’s availability, landing-page scope, account access, tracking and handover before appointing the provider.
Source: BestSEO4u’s published information.
5. Nathan Khan PPC
Potential fit: Tilers considering a construction-focused freelancer.
Nathan Khan publishes PPC for construction businesses across the supply chain. The service describes Google and Bing campaign management, ongoing monitoring and optimisation, and specifically includes kitchen and bathroom tiling among the trades served.
Ask whether the proposed work targets homeowners, refurbishment partners or commercial buyers. Confirm who implements tracking, builds pages and supplies assets. Request dated installer examples, full costs and qualification criteria. Agree freelancer availability, reporting, account ownership, notice and cover arrangements. Broader supply-chain experience is useful context, rather than proof of a particular local tiling outcome.
Source: Nathan Khan PPC’s published information.
6. Get Work / Zapo
Potential fit: Tilers comparing search-led enquiry delivery.
Zapo publishes tiling lead delivery through search-engine advertising. Its website identifies the Get Work transition and distinguishes Ads, Sites and CRM products. Count the connected brands as one option rather than two independent alternatives.
Confirm the current contracting business, product and media arrangements. Define territory, service scope, valid contacts, duplicates, credits and exclusivity. Ask who owns the account, pages and customer records and what remains after cancellation. Published delivery windows and totals across businesses are not forecasts of your installer bookings.
Source: Get Work / Zapo’s published information.
7. Leads Everyday
Potential fit: Tilers investigating landing pages and paid-search lead delivery.
Leads Everyday publishes a tiling service covering bathrooms, kitchen splashbacks, floors, mosaics and outdoor tiles. It describes bespoke landing pages, Google Ads, exclusive contacts sent to your phone and campaign reporting.
Confirm the charging model, media arrangements, current area availability and minimum terms. Define duplicates, unsuitable jobs, invalid contacts and credits. Ask about advertising-account access, page ownership, data export and notice. A published launch average does not guarantee a start date or a particular number of accepted installation jobs.
Source: Leads Everyday’s published information.
8. Striker Leads
Potential fit: Tilers comparing campaign pages and advertising support.
Striker Leads publishes tiling lead generation with tailored pages, local targeting and advertising across Google, Bing, Facebook and X. Its page discusses campaign adjustments and broader business support.
Request a focused plan for your preferred tiling work rather than assuming every available platform should run. Confirm media, management, page production, creative assets and reporting separately. Ask for dated installation examples, suitable-enquiry definitions and full acquisition costs. Agree response responsibilities, CRM charges, account access, notice and handover.
Source: Striker Leads’s published information.
9. Trade Pixels
Potential fit: Tiling contractors considering broader construction PPC support.
Trade Pixels publishes PPC for builders and construction companies, covering Google and Bing account reviews, campaign management, landing pages and reporting on spend and conversions. This is a broader construction service rather than a dedicated tiler case study.
Ask how the plan would distinguish installation searches from product sales, employment and DIY traffic. Request evidence matching homeowner or subcontract customers and your territory. Confirm campaign types, production, tracking, fees and media, and verify any proposed LSA category directly. Agree account access, ownership and how accepted work will inform reporting.
Source: Trade Pixels’s published information.
10. Tradesman Marketing Experts
Potential fit: Tilers comparing a wider trade-focused provider.
Tradesman Marketing Experts publishes Google Ads, websites, SEO and Google Business Profile support for trades across Ireland and the UK. It describes custom campaigns, reporting on completed work and access to accounts and websites.
Request evidence for UK installation businesses, rather than assuming results from another trade or country transfer directly. Confirm which paid-search tasks are implemented, who creates pages, media and management costs, reporting, response responsibilities and notice. Account access and asset ownership are different points; agree both in writing, including export and handover.
Source: Tradesman Marketing Experts’s published information.
What should a tiling campaign promote?
This is an illustrative planning framework, not a live account or a required structure for every business. Choose the work and customer before buying traffic.
| Service | Example search theme | Useful page information | Outcome to review |
|---|---|---|---|
| Bathroom and kitchen tiling | Bathroom tiler or kitchen splashback plus town | Real installations, scope, preparation and quotation process | A relevant project in the genuine working area |
| Floor and large-format work | Floor tiler or large-format installer plus area | Comparable work, materials, access and assessment arrangements | A brief within actual capability and capacity |
| Wet-room tiling | Wet-room tiler plus town | Clear responsibility for design, waterproofing and associated trades | An agreed scope rather than an assumed complete bathroom service |
| Commercial tiling | Tiling contractor plus region | Contract experience, package scope and tender route | A suitable specification, programme and buyer |
Review search relevance and exclusions
Review actual search terms, match types and exclusions against the brief. Employment, courses, DIY, roof-tile, tile-shop and tool-only searches may be unsuitable. Repairs or specialist system names need context: exclude them only where the business does not want or cannot deliver that work.
A cost question is not automatically a ready-to-quote project. Decide how research traffic will be handled and funded. Ads and pages should state the actual scope and next step rather than imply every request can be priced from a photograph.
Ask how campaign types, bidding and budgets are chosen. No match type is automatically right for every account. If broader reach or another channel is proposed, agree the reason, budget and evidence needed to continue.
Review location settings and actual enquiry postcodes
Google distinguishes location presence from interest. Agree settings that fit the service area and monitor actual requests. Location targeting uses signals and is not perfectly accurate; a radius alone does not prove every enquiry is local.
Make the landing page and next step useful
Explain actual services, genuine coverage, likely assessment requirements and the quotation process. Show approved before-and-after or progress photographs with accurate descriptions. Verify credentials and supplier approvals before using them.
A short enquiry can ask for postcode, job type, approximate scope and timing, with optional photographs. Confirm when inspection or specialist input is required. Explain inclusions, exclusions and any indicative pricing assumptions without promising a final specification from a photograph. Have preparation, material compatibility, waterproofing and curing-time information checked by the responsible installer.
Test delivery and confirmation before spending. Agree who responds, checks fit, confirms visits and follows up quotations. Record duplicates, unsuitable areas and jobs outside capability rather than counting every form as success.
How much should a tiling company spend on Google Ads?
Ask for research into your selected service, target area, competition, existing account and landing page. Agree what the proposed budget can meaningfully test, when evidence will be reviewed and what would justify a change. Another contractor’s national benchmark or overseas campaign does not establish your expected cost.
Compare media, management, setup, page production, tracking software and follow-up systems separately. BFL management is £499/month for Google media up to £2,000/month; higher spend is quoted separately and media is additional. We have not obtained matching written quotations from all providers, so this guide does not assign them assumed prices.
Use current research and comparable case studies
Ask for dates, services, area, sample size, media, fees and outcome definitions. BestSEO4u’s linked Neo Tiling example combines web, organic and paid activity. Ask which results can be attributed to Google Ads. Atomic’s Tilers Tools case study concerns e-commerce tool sales; its reported advertising return is not an installation lead cost.
The AMJ Tiling and JHDS examples discussed in our tiler SEO comparison concern organic search. They should not be presented as proof of paid-search performance. Accepted quote value, invoiced sales, collected revenue and profit are also separate figures. Provider claims need reporting context before they can inform a decision.
Use the same cost and outcome definitions
For hypothetical arithmetic, £1,000 in media plus £499 management totals £1,499 before additional costs. If that produced 20 suitable enquiries, the combined cost would be £74.95 per suitable enquiry. If five became accepted tiling jobs, the combined acquisition cost would be £299.80 per accepted tiling job. These are examples of calculation, not forecasts or benchmarks.
Assess the contribution left after labour, equipment, materials, travel and other delivery costs. Keep pending quotes visible, and compare outcomes over an appropriate period. A media-only cost per form and a combined cost per accepted tiling job are different measures.
Track suitable enquiries through to useful work
| Stage | Record | Why it matters |
|---|---|---|
| Investment | Media, management and additional agreed costs | Establishes the full acquisition investment |
| Real contact | Relevant connected call or valid form, with duplicates checked | Separates an enquiry from a lighter action |
| Suitability | Service, location, customer context and timing | Shows whether the team can progress the request |
| Progress | Suitable brief, site visit, quotation and pending decision | Connects enquiries with operational and sales activity |
| Outcome | Accepted or completed work, value and contribution where available | Helps assess commercial usefulness |
Test forms, delivery notifications, confirmation steps and telephone routes before spending. Agree what counts as a conversion, how repeated events are handled and which actions are only indicators. Where implementation supports it, discuss using later qualified or accepted outcomes in measurement.
Choose who checks new requests while the tiling team is working. Automation can acknowledge receipt, but qualification, scheduling, escalation and quotation follow-up need an agreed workflow. Confirm software charges, account access and data export if an agency proposes a CRM or response system.
Choose platforms and tracking deliberately
Google Search Ads, Local Services Ads, Performance Max and Meta campaigns are different products. Any LSA proposal needs a current check of the exact category, area and verification requirements. Google’s UK category list does not name a standalone tiler category, while it does list flooring services. That does not settle eligibility for an individual business: use the current eligibility check for the actual service and area, without misclassifying the work. Check Google’s UK guidance.
Ask why any additional campaign or remarketing channel is appropriate, which budget funds it and how outcomes will be compared. Paid advertising is separate from organic SEO and AI recommendations; running Google Ads does not buy an AI Overview citation.
Where suitable, discuss using later qualified or accepted outcomes through Google’s offline conversion measurement. Agree a supported implementation, data permissions, testing and reliable CRM updates. An offline import is not useful if the recorded outcome is inaccurate or duplicated.
Account ownership and pay-per-lead alternatives
Ask for the advertising account to sit under your business with appropriate agency access, direct visibility of billing and a clear handover process. Agree access to analytics, tracking, landing pages and lead records as well. If a provider supplies software or licensed pages, establish what can be exported and what stops working after cancellation.
Buying tiling leads is a different model from paying someone to manage your own advertising account. For a pay-per-lead or appointment proposal, ask whether enquiries are exclusive, how service and location are qualified, what makes a lead chargeable and how duplicates or invalid contacts are handled. A booked appointment still needs to become suitable, accepted work. Compare the complete commercial terms against account management rather than treating the headline lead price as the management fee.
What should the first 90 days cover?
- Prepare: agree services, customer types, areas, hours, capacity, budget, access, billing, destinations, tracking and response responsibilities.
- Launch and inspect: check approved ads, search relevance, working forms and calls, and early enquiry suitability.
- Refine: review exclusions, bids, budgets, schedules, geography, messaging and pages against the available evidence.
- Assess outcomes: connect suitable contacts with assessments, quotations and accepted work, allowing for pending decisions and full costs.
Approved ads can begin attracting traffic, but reliable commercial evidence needs enough relevant activity and time for decisions. Agree review points and decisions instead of a guaranteed accepted-job total by a fixed date.
Questions to ask a tiling Google Ads agency
- Which service would you promote first? Request reasoning tied to demand, capacity and job economics.
- How will bathroom, floor and commercial enquiries differ? Discuss budgets, pages, messages and response.
- Can you show comparable evidence? Check dates, services, geography, costs and outcome definitions.
- Who creates and maintains the landing page? Agree content, approvals, tracking and ownership.
- What makes an enquiry suitable? Define service, postcode, context, timing and next step.
- Which platforms are included? Identify Search, eligible LSAs and optional channels separately.
- Who handles enquiries and records outcomes? Confirm staffing, workflow and software costs.
- What do we pay and retain? Agree fees, media, access, terms, notice and handover.
Our recommendation for local tilers
Choose a provider that connects your accepted services with relevant searches, useful pages and a workable response process. Built for Local offers managed Google Ads alongside websites and wider local marketing, with scope agreed around the business. Share your services, area and intended budget so we can review the opportunity.
Research note: six supplied search-result themes informed this guide. Primary provider information and Google guidance were checked on 26 October 2026. Provider case studies are not independently audited results. Confirm current scope and written terms directly. Built for Local publishes this guide and offers related services.
