Structure campaigns around equipment demand
Floor sanders, breakers, carpet cleaners and concrete mixers can require different adverts and landing pages. Select categories according to real stock, hire capacity and commercial priorities. Avoid splitting a small budget across every item without enough relevant demand.
Match the landing page to the requested tool
Show the relevant equipment, hire options, depot information and enquiry action. Any rates or availability statements must reflect the operator's approved information. A catalogue entry does not confirm stock for a requested date.
Review searches before excluding them
Retail purchases, vacancies, training or repair queries may be irrelevant where those services are not offered. Price and weekend searches may be valuable hire enquiries. Build exclusions from the actual search terms and business offer rather than blocking useful words indiscriminately.
Plan geography and contact hours around the depot
Agree real collection and delivery catchments and review settings and enquiry postcodes. Schedule phone-led activity around staffed hours where appropriate; online requests can have a different schedule. A radius alone does not establish whether transport makes commercial sense.
Track suitable requests and accepted hires
Configure supported call and form measurement, consent arrangements and reporting. Where office feedback allows, assess hire outcomes by tool category. A branded campaign or automated bidding strategy should have a clear reason and be reviewed against the account's evidence.
Keep media spend separate from management
Google Ads management costs £499/month for monthly advertising spend up to £2,000. Ad spend is additional and paid directly to Google; higher-spend management is quoted separately. Spend levels, results and conversion costs depend on the account and market.
Show customers the equipment and people behind the service
Use photographs of your actual tools, depot and team, supported product information and genuine reviews. Explain your own stock and any re-hire arrangements accurately. Keep hire rates, collection hours and availability statements current.
Our portfolio and case studies show our work for other local businesses. They illustrate our approach without implying previous tool hire results.
Agree the scope before starting
Google Ads management is £499/month for monthly advertising spend up to £2,000. Advertising spend is separate and paid directly to Google. Management above that spend is quoted separately.
See the full pricing and channel comparison.
Website, SEO and Google Maps in one local plan
Local Authority combines a branded website or agreed improvements to a suitable existing site, ongoing SEO and Google Business Profile optimisation. Launch scope includes up to 10 core service pages and your primary town plus up to five nearby genuine service areas. Ongoing work includes 8–10 researched pages or agreed content improvements each month, technical checks, internal linking and reporting.
First month free, then £499/month. No setup fee. Initial three-month commitment. Months two and three cost £499 each (£998 total for the initial three months). From month four the plan continues at £499/month until cancelled. Availability and the trade and primary-town exclusivity scope are agreed before starting.
After completing the initial commitment and paying outstanding fees, ownership of the agreed content and assets transfers subject to platform and licensing terms. Cancellation requires at least seven calendar days’ written notice before renewal. Hosting after cancellation is £29.99/month, or £50/month including minor maintenance; SEO and marketing stop. Compare packages and read the full terms.
