Choose the work before buying traffic
Agree regular maintenance, mowing, hedge work, tidy-ups or commercial grounds enquiries according to actual capability. Set practical coverage and capacity. Evaluate small jobs in the context of route density and repeat visits rather than assuming all recurring work has low value.
Give services relevant campaigns and pages
Someone seeking a regular gardener needs tasks and frequency explained. A one-off clearance needs condition and waste information. A hedge enquiry needs appropriate scope and assessment. Keep garden construction and design offers distinct.
Review search terms and geography
Vacancies, courses, machinery hire, equipment sales and DIY searches may be irrelevant. Cost questions, small jobs and one-off work depend on your offer; do not exclude them automatically.
Choose targeting, schedules, networks and bidding using actual coverage and observed data. Confirm the job postcode during qualification. Seasonal budgets should reflect local demand and capacity rather than assuming every business stops in winter.
Any Local Services Ads route requires current category, location and account eligibility checked separately. No badge or access is assumed.
Track work through the diary
Measure contacts, suitability, assessments, quotes, completed jobs and retention. A call-button click is different from an answered qualified call. Include travel, labour, waste handling, fees and spend when assessing value.
No fixed lead cost, volume or contract duration is promised. Substantial landing pages, CRM links and offline outcome tracking need separate scope.
£499 monthly management plus Google spend
Management covers planning, setup, copy, keywords, targeting, conversion checks, search-term review and reporting. It is paid monthly in advance. Cancellation requires seven calendar days’ written notice before renewal. Once work begins for a paid month, cancellation does not trigger a refund of that month’s management fee, subject to applicable rights and remedies. Spend is paid directly to Google. See the management terms.
