Choose a service and a credible message
Planned reroofs, flat roof replacements and relevant repair services provide distinct starting points. Show the project and explain the service instead of implying every viewer has a damaged roof. Advertise assessment or quotation arrangements only as the business actually provides them.
Facebook Ads for roofers
Test a real before-and-after project, an introduction from the team or a customer review with permission. Explain the work, coverage and next step. Any review count or rating must be genuine and current when used; do not borrow another contractor’s sales figures.
Choose a Leads campaign around an instant form, relevant website page or monitored message route. Ask service, postcode, property context and timing, allowing “not sure” about roof type or age.
Instagram Ads for roofers
A short Reel can explain a completed reroof or show stages of an approved flat roof project. A carousel can move from the brief to progress and finished details. Use readable captions and a clear enquiry action rather than rely on views or hashtags as evidence of sales.
Use footage obtained through the team’s normal working arrangements, with permissions and image rights confirmed. The marketing should not encourage a customer to climb onto a roof or film an unsafe inspection. New filming and specialist photography are separately scoped.
Qualify suitability rather than assume it
Assess available geographic controls and check real enquiry locations. Age or interests do not verify homeownership. The offer and form establish service fit and customer context. Compare instant-form, website and message enquiries using actual conversations and quotes.
Weather-related messaging should reflect verified conditions, genuine coverage and capacity. Avoid fear-based damage claims, guaranteed insurance outcomes or promising emergency response where it is unavailable.
Track quoted and won work
Record contact made, suitable requests, assessments, quotations and outcomes. Cheap submissions can hide duplicates or jobs you do not want. Use team feedback to improve creative and qualification. We do not apply a fixed Google-versus-Meta budget split to every roofer.
One Meta scope from £499 monthly
The agreed scope covers planning, setup, copy and creative using approved assets, audience and placement management, testing and reporting. Spend is paid directly to Meta. Organic posting, new production, substantial pages and automated nurture require separate scope.
