Give a planned patio project a clear next step
A specific patio offer helps people recognise the work they want. Promote porcelain, natural stone or replacement projects with genuine evidence and a practical invitation to discuss their garden. Include associated walls, pergolas or outdoor kitchens only where your business provides them.
Facebook Ads for patio installers
Test a before-and-after from the same garden, a completed-project carousel or a short installer introduction. Explain the original problem, material choice and finished space. Clear local copy and an honest quotation offer help people decide whether to enquire.
Use genuine reviews and accurate availability. Free 3D designs, extended warranties or added-value incentives should appear only when actually offered, with clear terms.
Instagram Ads for patio installers
A short walkthrough can show the paved area, close-up edges, steps and transitions. A Reel can condense excavation, preparation, laying and the finished project. A carousel can move from the original garden to the detail and final result.
Use approved footage and readable text suitable for the placement. Label concepts as concepts rather than completed work. Organic profile content supports credibility; hashtags are not a substitute for paid targeting.
| Creative | What it shows | Useful enquiry question |
|---|---|---|
| Before and after | Same site and comparable camera angle | What would you like to replace? |
| Finished walkthrough | Layout, materials and workmanship | Approximate patio size? |
| Build sequence | Preparation through completion | Location and access? |
| Material comparison | Actual porcelain and stone examples | Preferred finish, or advice needed? |
Local audiences and sensible qualification
Assess available location, audience and placement controls against genuine coverage. Review where requests come from rather than assume a radius guarantees perfect delivery. We do not promise exact homeowner identification or prescribe one age bracket for every contractor.
Use postcode, project type, approximate size and timing to establish suitability. An indicative budget question can help where useful; allow customers to request material advice. Customer audiences and remarketing depend on appropriate data, permissions and eligibility.
Choose the enquiry route around project complexity
Instant forms reduce steps, while a dedicated patio page provides more room for the portfolio and process. Messages suit teams able to manage conversations. Compare qualified briefs, surveys and quoted jobs rather than only the cheapest form submissions.
Test delivery and confirmation, include an appropriate privacy notice and agree who follows up. Use feedback on duplicates and poor-fit requests to improve the campaign. CRM integration, automated follow-up and ongoing organic social management are separately scoped.
Meta management from £499 monthly
Agreed scope includes planning and setup, copy and creative assembled from approved assets, audience and placement management, enquiry checks, testing and reporting. Spend is paid directly to Meta. Facebook and Instagram form one agreed management scope, not an automatic separate fee for each platform.
New photography, filming and substantial landing-page production are agreed separately. See how we assess patio lead quality or compare Google Search Ads.
