Lead with a service customers can recognise
Promote a defined offer such as interior redecoration, kitchen painting or wallpaper hanging. Use real availability and a clear next step. A free quote should only be advertised where that is your actual arrangement.
Facebook Ads for painters and decorators
Test a same-room before-and-after, a short introduction from the decorator or a project story with a genuine review. Explain the location, work completed and how to discuss a similar project. Choose a form, relevant landing page or message route your team can manage.
Instagram Ads for painters and decorators
A Reel can move from the original room through preparation to the finished result. A carousel can combine the whole space with wallpaper or woodwork details. Use clear captions and consistent photographs so changes in lighting are not mistaken for the decorating result.
Keep service information easy to find on the profile and obtain permission to show customers’ homes. Campaign creative uses approved assets; new photography and video production are separately scoped.
Plan around the diary and working area
Adjust messages to the work you can schedule, including interior and exterior priorities. Avoid artificial scarcity or promises about weather-dependent completion. Assess available location and audience controls, then check actual project locations.
We do not assume an age range or interest verifies homeownership. The service, creative and qualifying questions help establish relevance.
Ask useful questions and follow through
Ask interior or exterior, location, approximate scope and timing. Compare instant forms with a service page where visitors need more detail. Assign follow-up and record suitable requests, surveys, quotes and accepted work rather than evaluate only cost per form.
Meta management from £499 monthly
One agreed Facebook and Instagram scope includes planning, setup, copy and creative using approved assets, audience and placement management, enquiry checks, testing and reporting. Spend is paid directly to Meta. Organic posting, message handling, production and substantial landing-page work are separately agreed.
