Give each campaign one clear genuine offer
Focus on a specific service and the next assessment step. Explain what the installer checks rather than treating a cold room or high bill as a diagnosis. Installation, extraction and removal need distinct scope and evidence.
Facebook Ads for insulation companies
Use an approved project sequence, installer introduction or explanation of the survey stages. State coverage and actual service terms. Funding, discounts and free assessments should only be promoted where current conditions support them.
Choose an instant form, relevant service page or monitored message route. Ask postcode, area to be insulated, property context and timing, allowing uncertainty. Submission does not establish a confirmed survey, technical suitability or funding approval.
Instagram Ads for insulation companies
Show real project details and the actual system with readable captions. Explain the starting brief, your role and what happens next. Use approved working arrangements and permissions for customers, photographs and feedback.
Do not turn generic comfort, air-quality or energy-saving messages into unsupported promises. Technical and environmental claims need responsible review and evidence. Filming, extensive editing and organic posting have separate scope.
Qualify through the offer and follow-up
Assess available location controls and actual enquiry postcodes. Interests and demographic signals do not verify ownership, property condition or grant eligibility. Follow up through your stated process and record contact, assessments, quotations and work won.
Retargeting and customer-list use need appropriate data and measurement arrangements. Automated nurture, booking assistants and CRM integration require separate scope. Lead volume alone does not show installation performance.
Meta management from £499 monthly
One Facebook and Instagram scope covers planning, setup, copy and creative using approved assets, audiences, placements, testing and reporting. Spend is paid directly to Meta. New production, substantial pages and integrations are separately assessed.
