Choose one clear renovation offer
Lead with a genuine service and relevant project evidence. A room upgrade and a whole-property refurbishment have different questions and quotation journeys. State working areas and the actual consultation process.
Facebook Ads for home improvement companies
Use an approved before-and-after sequence, project carousel or team introduction. Explain the brief, choices and your role. Free design visits, quick quotes, discounts and guarantees must reflect real terms and capacity.
Choose an instant form, relevant landing page or monitored message route. Ask postcode, rooms or services, project stage and timing. Allow uncertainty. Submission does not establish a confirmed appointment or accepted project.
Instagram Ads for home improvement companies
Show a finished-room walkthrough, material detail or clearly labelled design concept with readable captions. Get permission for photographs, customer details and feedback. Protect private property information.
Do not use unsupported property-value, energy-saving or performance claims. Finance and starting-price messages need accurate conditions and appropriate review. Filming, extensive editing and organic posting require separate scope.
Qualify through the offer and follow-up
Assess available location controls and actual enquiry postcodes. Interests and demographics do not verify homeownership, renovation intent or budget. The questions and conversation establish project fit.
Compare forms, website requests and messages against contact, consultations, quotations and work won. Retargeting and customer-list use need appropriate data and measurement arrangements. Automated nurture, appointment setting and CRM connections require separate scope.
Meta management from £499 monthly
One Facebook and Instagram scope covers planning, setup, copy and creative using approved assets, audiences, placements, testing and reporting. Spend is paid directly to Meta. New production, substantial pages and integrations are separately assessed.
