Choose an offer that suits social discovery
A person scrolling may consider a property survey, repair or maintenance plan after seeing relevant work. That differs from actively searching for immediate clearance. Choose a genuine service and explain who it is for rather than assume every viewer has an urgent blockage.
Facebook Ads for drainage companies
Use an approved job story, team introduction or carousel explaining a survey or repair process. Real equipment and customer feedback can support trust. State the service, area and next step clearly, with genuine offer and call-out terms.
Choose a suitable instant form, service-page destination or monitored message route. Ask postcode, service and domestic or commercial context where useful. A form submission does not establish a ready-to-book job.
Instagram Ads for drainage companies
A short vertical video can explain what a survey delivers or show completed work. Use readable captions and accurate project context. Obtain permission for site footage, customer details and survey images, and follow normal approved working arrangements.
Technical content should be reviewed by the responsible expert. Do not stage hazardous access or invite viewers to attempt repairs. New filming, substantial editing and organic posting have separate scope.
Establish suitability and track progress
Assess available location controls and actual lead postcodes. Age, interests and property signals do not verify ownership or a commercial brief. The offer and questions should help the team assess fit.
Compare forms, website requests and messages against contact made, bookings, surveys, quotes and accepted jobs. Assess retargeting where audience and agreed measurement support it. Campaigns should use the business’s agreed account access arrangements.
Meta management from £499 monthly
One Facebook and Instagram scope covers planning, setup, copy and creative using approved assets, audience and placement management, testing and reporting. Spend is paid directly to Meta. New production, substantial pages, booking services and automated nurture require separate scope.
