The best Google Ads agency for a trades business should understand the work you want to win, the area you can serve and what happens after someone clicks. A campaign for urgent drain unblocking needs a different budget and enquiry journey from one selling full bathroom installations. Built for Local is our first recommendation for tradespeople wanting Google Ads coordinated with a suitable website, enquiry tracking and a practical local marketing plan.
This guide compares twelve providers, including PPC agencies, specialist consultants and a packaged lead-generation service. PPC means pay per click; Google Ads is the advertising platform. The buying questions overlap, but the service and charging models can differ. For wider support, see our marketing agency comparison or SEO agency guide.
12 Google Ads and PPC providers for tradesmen
| Provider | Potential fit | Published focus | Cost or scope to confirm |
|---|---|---|---|
| 1. Built for Local | Google Ads coordinated with a trade website and wider local marketing | Service and area planning, landing-page coordination, tracking and campaign management | £499/month management at up to £2,000/month media spend; media additional |
| 2. GrowthLine | A PPC brief structured around job types and booked-job measurement | Trade campaigns, call and form tracking, negatives and search-term review | Confirm current management fees and how booked outcomes are recorded |
| 3. Upgrade Your Trade | A trade-focused account review and local campaign-management service | Trade keywords, location targeting, tracking, weekly review and monthly reporting | Confirm scope, current fees and the formats used in a new account |
| 4. Ryan Scollon & Co | PPC specialist support linking keyword targeting with landing-page experience | Search campaigns, remarketing, conversion tracking and website UX review | Ask what implementation and reporting are included in your proposal |
| 5. The Paid Media Company | Consultant-led local paid media with call and form tracking | Google Search, local targeting, ad schedules, tracking and optional wider channels | Confirm management, landing-page and tracking costs separately |
| 6. PPC Geeks | A dedicated paid-media brief for construction-related lead generation | Google Ads, lead-generation campaigns and landing-page services | Request evidence from your type of trade and an account-specific quote |
| 7. Get Work | Trades comparing a packaged landing-page and lead-generation subscription | Google Ads setup, landing pages, lead records, notifications and reporting | Compare included media, subscription terms and export or handover arrangements |
| 8. Visionary Marketing | Commercial construction and project-based PPC requirements | Construction PPC and sector-specific campaign planning | Ask for relevant contractor evidence, tracking scope and implementation details |
| 9. Trade Pixels | A trade-focused audit, campaign delivery and reporting process | Google/Bing account review, local targeting, landing pages and call reporting | Confirm campaign, content and landing-page responsibilities |
| 10. Slingshot Marketing | A trades specialist combining Google Ads with websites and search work | Google Ads, website and landing-page work within a wider trade-marketing offer | Obtain the exact media allocation and conditions of any bundled offer |
| 11. Big Gun Digital | Trades running urgent repairs alongside planned installations | PPC, landing pages, enquiry tracking and eligible Local Services Ads | Ask how job types, budgets and qualification are separated |
| 12. Unavoidable Marketing | Builders advertising planned projects with longer sales cycles | Service-led Search campaigns, landing pages, tracking and seasonal planning | Request current fees and comparable evidence for your service and area |
Our comparisons reflect the published services reviewed on 22 October 2026. Request a current written proposal with your services, locations, media budget and landing-page requirements. Use the same brief when comparing quotes.
Built for Local — our top choice for Google Ads connected with your wider trade business
Built for Local’s Google Ads management for tradesmen starts with the services you want to advertise and the places where you can deliver them profitably. We agree the campaign priorities, budget, conversion tracking and destination pages before launch, then manage the account against those goals.
Start with a job type and a genuine working area
We review the opportunity around your trade, service area, competition and available capacity. A heating firm seeking boiler replacements should have a different message and landing page from an emergency repair service. The plan should reflect that distinction in keywords, ads, pages and how results are reviewed.
Connect the advert with the page
A customer looking for a particular service needs to reach a page that answers that enquiry. We review the website and coordinate suitable landing pages with the campaign. Real projects, service details, reviews and a clear form or contact route help the customer assess your business. New page builds, website development and wider site work are scoped in the proposal.
Track real enquiries and review their quality
The tracking plan should distinguish form submissions and relevant calls from lighter actions such as button clicks. We review available enquiry evidence with you so the account can develop around suitable work. Your feedback on location, job type and quoted or accepted jobs adds context that the ad platform cannot supply on its own.
Understand the fee and the media budget
Google Ads management is £499/month for advertising spend up to £2,000/month. Media spend is additional and paid directly to Google. Management for higher advertising spend is quoted separately. We agree any setup, landing-page development, tracking-tool or other production requirements before starting.
| Google media budget | Management fee | Combined amount before any separately agreed work |
|---|---|---|
| £1,000 | £499 | £1,499 |
| £2,000 | £499 | £2,499 |
| Above £2,000 | Quoted separately | Media budget plus the agreed management fee |
The media figures above are examples for explaining the fee, not a recommended minimum or a forecast of enquiries. We assess the spend against your trade, target area and job economics.
Add other services when the opportunity calls for them
We also offer trade websites, local SEO, Google Maps optimisation, authority building, AI search optimisation, digital PR and Facebook and Instagram Ads. These are separately scoped services. The wider plan can support both paid enquiries and longer-term local visibility.
Explore the website portfolio and trade-business case studies to assess our wider work. Ask us for evidence relevant to the proposed campaign; website, organic and overall enquiry results should be distinguished from paid-search results.
2. GrowthLine — a PPC brief structured around job types and booked-job measurement
GrowthLine has a dedicated Google Ads service for tradesmen, describing campaigns built around different job types, call and form tracking, negative keywords and ongoing search-term review. Its approach emphasises connecting enquiries with answered calls and booked work.
Consider it if you want detailed discussion of the economics of different services. Ask how your business will supply job outcomes, how those outcomes influence optimisation and which fees, tracking tools and landing-page work are included.
Source: GrowthLine’s Google Ads for tradesmen service.
3. Upgrade Your Trade — a trade-focused account review and local campaign-management service
Upgrade Your Trade publishes a Google Ads offer centred on local trade enquiries. It describes trade-specific keywords, postcode targeting, call and form tracking, weekly optimisation and monthly reporting. The page states that management is monthly, the advertiser owns the account and ad spend goes to Google.
A useful comparison if you want a focused local service. Ask how the website and landing page are reviewed, which conversion actions drive bidding and how location performance is monitored. Confirm the current advertising formats rather than relying on older call-only terminology.
Source: Upgrade Your Trade’s Google Ads service.
4. Ryan Scollon & Co — pPC specialist support linking keyword targeting with landing-page experience
Ryan Scollon & Co publishes a tradesmen PPC service covering search campaigns, remarketing, conversion tracking and the connection between keywords and landing-page design. The trade examples listed include drainage, loft conversions, plumbing, flooring and other home services.
Consider it if the account and website experience both need assessment. Ask who implements page changes, what the tracking checks cover, which trade-client examples match your brief and how lead quality will be reviewed after launch.
Source: Ryan Scollon & Co’s tradesmen PPC service.
5. The Paid Media Company — consultant-led local paid media with call and form tracking
The Paid Media Company describes a tradespeople service managed directly by Jamie, with local targeting, call and form tracking, ad scheduling and reducing irrelevant searches. Its published offer also discusses Microsoft Ads, remarketing and Local Services Ads where appropriate.
A relevant option if you prefer direct specialist contact. Ask which channels suit your budget, how phone enquiries are verified and whether the proposal includes landing-page implementation. Check Local Services Ads eligibility for your business before including it in the plan.
Source: The Paid Media Company’s tradespeople PPC service.
6. PPC Geeks — a dedicated paid-media brief for construction-related lead generation
PPC Geeks offers Google Ads and lead-generation PPC services, with landing-page creation and wider paid-media options. It publishes a Magnitude QS case study covering campaign creation for a quantity-surveying and construction-management consultancy, alongside building-product supplier material.
Consider it for a more involved construction or B2B brief. Ask for evidence comparable to your actual business: a building supplier or surveying consultancy has a different buying journey from an emergency plumber. Confirm the team, delivery scope and total programme cost.
Source: PPC Geeks’ Magnitude QS Google Ads case study and service information.
7. Get Work — trades comparing a packaged landing-page and lead-generation subscription
Get Work presents a subscription-based trade lead-generation service. Its pricing information lists Google Ads setup and optimisation, a hosted landing page, lead records, notifications and reporting. The subscriptions show included Google Ads spend, so the package should be compared as a combined service.
A useful option if you want a packaged route to receiving enquiries. Ask how much of your payment becomes media spend, what happens to the landing page and account when you leave, and how lead estimates are calculated for your trade and area.
Source: Get Work’s subscription scope and pricing information.
8. Visionary Marketing — commercial construction and project-based PPC requirements
Visionary Marketing publishes a construction PPC service and a wider set of sector-specific Google Ads services. Its construction material describes project-and-trade campaign architecture and lead-quality conversion design, making it a candidate for firms selling planned commercial work.
Consider it if your brief involves longer project decisions or commercial enquiries. Ask which contractor examples match your service, how qualified opportunities will be identified, and what tracking, landing-page work and ongoing account management are included.
Source: Visionary Marketing’s construction PPC service.
9. Trade Pixels — a trade-focused audit, campaign delivery and reporting process
Trade Pixels publishes a trades PPC service with an audit, delivery and reporting framework. Its listed work includes Google Ads setup, keyword research, ad copy, local targeting, landing-page creation or optimisation, call tracking and ongoing campaign improvements.
Consider it if you want paid search connected with trade-specific website content. Ask how Google and other platforms are prioritised, which landing pages are included and how reports distinguish paid enquiries from other website traffic.
Source: Trade Pixels’ tradesmen PPC service.
10. Slingshot Marketing — a trades specialist combining Google Ads with websites and search work
Slingshot Marketing markets websites, SEO and Google Ads to trades and construction firms. It publishes trade-client case studies and offers a search report to discuss the jobs a business wants more of. The Google Ads work sits within its wider search-focused offer.
Consider it when you want to discuss the website and organic search alongside paid campaigns. Ask for the current breakdown of management and media, how advertising outcomes are attributed and which conditions apply to any performance-based or bundled pricing offer.
Source: Slingshot Marketing’s trades marketing and Google Ads services.
11. Big Gun Digital — trades running urgent repairs alongside planned installations
Big Gun Digital’s tradespeople service describes PPC campaigns for urgent demand and planned work, with geographic targeting, landing pages, remarketing and enquiry tracking. It also discusses Local Services Ads as part of the wider service mix.
A useful option when your business sells several types of job. Ask how emergency calls and higher-value installations are separated, who reviews unsuitable enquiries and how any Local Services Ads proposal is checked against current eligibility.
Source: Big Gun Digital’s tradespeople PPC information.
12. Unavoidable Marketing — builders advertising planned projects with longer sales cycles
Unavoidable Marketing publishes a Google Ads service for UK builders, describing hiring-intent keywords, service landing pages, call and form tracking, seasonal budgets and linking enquiries with booked jobs. Its explanation distinguishes larger planned projects from urgent repair work.
Consider it if your goal is extensions, renovations or other considered purchases. Ask how early research and ready-to-hire searches are handled, how project outcomes are fed back and what evidence supports any quoted acquisition-cost expectation.
Source: Unavoidable Marketing’s builders Google Ads service.
What should a Google Ads agency for tradesmen do?
Separate services with different economics
Emergency repairs, routine servicing and quoted installation work have different values, capacity requirements and decision times. Ask how the agency will organise budgets and reporting so the performance of one service does not hide the weakness of another. The structure should be justified by your account and demand.
Review search intent and irrelevant traffic
Keyword choices, match types and negative keywords need to reflect the services you actually sell. Job seekers, training searches, suppliers and DIY enquiries may need filtering, depending on the business. Avoid treating every research phrase as worthless: someone comparing installation costs can still become a good customer. The agency should explain the trade-off and review actual search terms.
Manage location settings and monitor the result
Target the areas where the job makes commercial sense and discuss presence-based settings for local service campaigns. Review location evidence and enquiries after launch rather than assuming a postcode setting is a perfect boundary. Google explains that location targeting uses multiple signals and is not guaranteed to be 100% accurate.
Use current call-focused ad formats
If phone calls matter, ask about responsive search ads with call assets, call reporting and the hours someone can answer. Google removed creation of new call-only ads in February 2026 and says existing call-only ads will stop receiving impressions in February 2027. See Google’s call-ads transition guidance. An agency should be able to explain how it handles the current setup.
Test the full enquiry journey
Check the service page, phone experience, form, confirmation and enquiry delivery. A form submission should reach the right person, and tracking should record the intended event without duplicate or misleading conversions. Agree how unsuitable enquiries, missed calls and completed quotes will be reviewed.
Choose campaign types for a reason
Ask why the plan uses Search, Performance Max, remarketing or another format, what signals it will optimise towards and what reporting you will see. More campaign types create more places to spend money. The initial plan should fit your budget and measurement rather than use every available format automatically.
Google Search Ads and Local Services Ads: what is the difference?
Search campaigns send customers through ads built around your targeting and destination pages. Local Services Ads are a separate format where eligible businesses receive leads directly. Availability depends on category and area, and screening requirements apply. Check Google’s UK Local Services guidance and eligibility process before assuming your trade can run them.
Ask whether a proposal covers Search management, Local Services Ads or both, and how charges and enquiries are reported. A provider’s general description of LSAs is not confirmation of your business’s eligibility.
How much should a tradesman budget for Google Ads?
Budget for management and media separately unless the offer explicitly bundles them. Then account for setup, tracking subscriptions, landing pages and creative or website changes. Check whether quoted amounts include VAT and whether minimum commitments apply.
Click costs depend on the search, competition, area and auction conditions. A national CPC range or another client’s cost per job is a starting question, not your forecast. Ask for research around the services and geography you actually intend to advertise.
Work back from a worthwhile job
As an illustration, £1,000 in Google spend plus BFL’s £499 management fee gives a £1,499 monthly budget before separately agreed costs. If the campaign generated ten qualified enquiries and three became jobs, the combined acquisition cost would be about £500 per job. That calculation does not predict the result: assess it against your own job contribution after direct delivery costs, close rate, cash flow and capacity.
A low cost per enquiry can still hide unsuitable work. Track the path from media spend to enquiry, qualification, quotation and accepted job. Where data volumes and implementation allow, discuss feeding qualified outcomes back into the account.
What should the first month achieve?
Agree a readiness check, campaign scope, tracking validation and a review schedule. Once approved ads are running, traffic can arrive quickly, but dependable acquisition-cost evidence takes enough relevant data and time for your sales cycle. A loft-conversion campaign may need far longer to produce signed-job evidence than an urgent repair service.
Questions to ask a Google Ads or PPC agency
- Which services and locations will you start with? Explain your preferred jobs, margins and travel limits.
- What counts as a conversion? Distinguish a button tap, a submitted enquiry, a qualified prospect and a completed job.
- What landing pages are required? Confirm development, copy, hosting and approval responsibilities.
- Who owns and accesses the account? Agree your access to the advertising account, analytics, tracking, landing pages and historical data, plus the handover process.
- What is the complete cost? Request the media allocation, management, setup, software, production and notice terms in writing.
- How will campaigns change after launch? Ask about search-term review, negatives, budget decisions, ad testing and lead-quality feedback.
- Can you show comparable evidence? Look for the same type of trade, relevant geography, dates, media spend and the definition of the reported result.
Choose the partner who can explain the whole route to work
For tradespeople wanting Google Ads connected with a suitable website and a wider local marketing plan, Built for Local is our recommended starting point. Share your services, target area, existing account and proposed media budget. We’ll review the opportunity and agree a suitable scope before starting.
Sources and review date
Reviewed on 22 October 2026. Each provider entry links to the published service or case information used. The selection considers trade relevance, paid-search scope, measurement and the practical questions a business owner needs answered. Confirm current availability, terms and deliverables with each provider.
