Generate design briefs rather than general gardening requests.
Make design-only, planting plans or design-and-build scope clear before someone submits a form. A client seeking weekly maintenance has a different need from someone commissioning a full masterplan.
We provide monthly website and campaign work. Enquiries generated for your business go to your agreed route; we do not resell them to a contractor panel. Clients can still independently approach other designers.
Choose a route around the client’s stage.
SEO builds search presence over time. Google Ads can reach people actively seeking design help. Meta introduces your work during the research stage. All need credible projects and clear next steps.
Qualify a brief without demanding technical expertise.
| Question | Why it helps |
|---|---|
| Location | Confirm genuine service coverage |
| Design-only, planting or design-and-build | Match the service and expectations |
| Garden size and current situation, if known | Understand the initial site context |
| Goals and preferred style | Assess the brief and portfolio fit |
| Indicative project budget | Separate design fees from the wider implementation budget |
| Timing | Check availability and realistic project stages |
| Contact details | Agree follow-up |
Allow an undecided answer where appropriate. A budget range is a starting conversation, not a firm quotation. Explain whether an initial consultation is charged and what it includes.
Use the portfolio before and after the first enquiry.
Link to a relevant case study that explains the brief and design decisions. Confirm location and needs, discuss the next step and record progress through consultation, proposal and commission.
Respond promptly using a process your team can sustain. CRM integration, AI reception, automated SMS, email sequences and booking systems are separately scoped rather than assumed standard features.
Compare own-brand campaigns with buying leads.
Ask whether a provider distinguishes garden design from landscaping, whether requests are shared and what counts as chargeable. A form, a suitable brief and a booked paid consultation are different outcomes.
Our monthly work does not guarantee a fixed number of appointments or a price for each enquiry. Delivery exclusivity does not guarantee a commission.
Assess costs against suitable commissions.
Include management and spend. Illustration only: £1,000 spend plus £499 management is £1,499. At 20 suitable enquiries that is £74.95 each; at four commissions it is £374.75 per commission. These are arithmetic examples, not forecasts.
For a design-only studio, compare costs with design-fee contribution rather than claim the entire construction budget as revenue. Allow for the time clients take to decide.
Explore our landscaping website work.
Landscape Gardener of Kent offers an example of presenting outdoor projects and services. JDM Gardens provides a landscaping case study with its own enquiry measurement context.
These are related landscaping examples, not standalone garden-design studio results or proof of a garden-design paid-ad return. View our portfolio.
Clear scope and next steps.
Website and SEO are £499 monthly with no setup fee. Google Ads management is £499 monthly plus direct Google spend; Meta starts at £499 monthly plus direct Meta spend. Additional production, substantial pages and integrations are separately agreed.
Local Authority includes core home, about, contact, project and review sections, up to 10 core service pages and a primary town plus up to five nearby launch areas where genuine coverage and distinct evidence justify them. Ongoing work includes 8–10 researched new pages monthly within the agreed plan.
First month free with a three-month initial commitment. Months two and three are £499 each (£998 total for the initial three months). From month four, the ongoing website and SEO optimisation plan continues at £499/month on a monthly rolling agreement until cancelled. We agree trade and primary-town exclusivity before starting; overlapping areas need separate agreement. After completing the initial three-month commitment and paying all outstanding fees, content and agreed assets can be handed over, with platform and transfer scope confirmed. See full scope and ownership details.
