Build an enquiry pipeline for your decking business.
We provide monthly website and campaign work. Enquiries generated for your business go to your agreed route; we do not resell them to a contractor panel. Customers can still independently compare other installers.
This is different from buying a fixed lead bundle or guaranteed booked surveys. We agree services, coverage, work and budget, rather than promise a particular enquiry count or cost per lead.
Choose an enquiry generation route.
SEO supports search presence over time. Google Search can capture installation demand now; Meta introduces the offer to people considering an outdoor space. Each route needs relevant proof and a usable enquiry form or page.
Ask enough to understand the project.
| Question | Purpose |
|---|---|
| Postcode or town | Check coverage and practical travel |
| Timber, composite or undecided | Understand interest without requiring expertise |
| Approximate dimensions or area, if known | Indicate scope before a survey |
| New deck, replacement or repair | Match the work to your offer |
| Ground-level, raised or multi-level | Identify site context to discuss |
| Existing deck removal and access | Prepare useful follow-up questions |
| Preferred timing and optional budget range | Assess expectations without treating an initial answer as a quote |
| Contact details | Agree the next step |
Project photos can help if the agreed process supports them. Customers need not know frame specifications or exact measurements to make a first enquiry. A survey may still be needed before a firm quotation.
Deliver and respond consistently.
Agree who checks requests and test delivery, confirmation and follow-up before launch. Acknowledge enquiries promptly, confirm the location and initial scope, then arrange an assessment where appropriate.
CRM integration, automatic texts, AI reception and booked appointments are not assumed package features. Any additional setup is scoped and priced before inclusion.
Compare bought leads and your own campaigns.
Ask a lead provider whether requests are shared, what counts as chargeable, and how duplicates, materials-only shoppers and wrong-area contacts are handled. A form, a contactable prospect, a survey and a job are different outcomes.
Track suitability and quoting progress separately from raw submissions. Your own-brand campaign builds around your offer; it does not stop customers shopping around.
Measure costs against work won.
Include management and spend when comparing routes. Illustration only: £1,000 spend plus £499 management totals £1,499. At 20 suitable enquiries that is £74.95 each; at four jobs it is £374.75 per job. This is arithmetic, not a performance forecast.
Compare acquisition cost with job contribution and capacity. Feed back repair-only, supply-only or wrong-area enquiries so targeting and questions can improve.
A dedicated decking website you can explore.
Decking Masters Kent presents timber and composite decking with a project-led website and local coverage. Its work includes raised decks, integrated storage, pergolas and balustrades, with examples that help customers picture their own project.
Use this as a website and content example. No measured decking-only Google Ads or Meta return is claimed here. Browse our website portfolio.
Clear monthly scope.
Website and SEO are £499 monthly with no setup fee. Google Ads management is £499 monthly plus direct Google spend. Meta starts at £499 monthly plus direct Meta spend. Substantial extra pages, production and integrations are separately agreed.
Local Authority includes core home, about, contact, project and review sections, up to 10 core service pages and a primary town plus up to five nearby launch areas where genuine coverage and distinct evidence justify them. Ongoing work includes 8–10 researched new pages monthly within the agreed plan.
First month free with a three-month initial commitment. Months two and three are £499 each (£998 total for the initial three months). From month four, the ongoing website and SEO optimisation plan continues at £499/month on a monthly rolling agreement until cancelled. We agree trade and primary-town exclusivity before starting; overlapping areas need separate agreement. After completing the initial three-month commitment and paying all outstanding fees, content and agreed assets can be handed over, with platform and transfer scope confirmed. See full scope and ownership details.
