Structure paid search around the equipment
Mini diggers, excavators, dumpers, rollers and operated hire can have different searches and landing-page needs. Separate themes where demand and budget support it. Advertise attachments, access equipment or telehandlers only when they are genuine parts of your range.
Filter irrelevant sales, jobs and training searches
Review traffic for machinery sales, auctions, jobs, training courses, repair manuals and unsupported products. Exclusions depend on the actual business: an operator also offering sales or training needs a different plan. Judge search terms in context rather than apply an unreviewed universal negative list.
Target real depot and delivery coverage
Agree areas using transport, fleet availability and commercial priorities. A larger contract may justify different coverage from a short local hire. Inspect enquiry locations and actual requests instead of assuming one fixed radius is profitable for every machine and customer.
Use landing pages that support a hire decision
Show relevant equipment, approved specifications, delivery arrangements and the next step. Ask for site postcode, dates, duration and operated or self-drive needs. New machine pages or catalogue development are agreed in scope before launch.
Keep pricing and availability claims current
Published rates should identify the applicable machine or package, hire period and relevant conditions. Do not promise tomorrow-morning delivery without an operational basis. Ads can reflect the information your team supplies; live stock synchronisation and reservations require a separately implemented integration.
Plan budgets and schedules from evidence
Use enquiry and office-response patterns rather than assume every company should bid more on the same weekdays. Track successful forms and agreed call actions, then review suitable requests and accepted hires where records support it. Testing and scaling follow actual commercial outcomes, not a guaranteed cost per click.
Show the fleet and service behind the enquiry
Use approved photographs of your actual machinery, supported specifications and genuine customer feedback. Describe owned fleet and any re-hire arrangements accurately. Publish only memberships, capabilities and technical claims you can substantiate.
Our portfolio and case studies show work for other local businesses. They illustrate our approach rather than claim previous results for a plant hire operator.
Agree the scope before starting
Google Ads management is £499/month for monthly advertising spend up to £2,000. Advertising spend is separate and paid directly to Google. Management above that spend is quoted separately.
See the full pricing and channel comparison.
Website, SEO and Google Maps in one local plan
Local Authority combines a branded website or agreed improvements to a suitable existing site, ongoing SEO and Google Business Profile optimisation. Launch scope includes up to 10 core service pages and your primary town plus up to five nearby genuine service areas. Ongoing work includes 8–10 researched pages or agreed content improvements each month, technical checks, internal linking and reporting.
First month free, then £499/month. No setup fee. Initial three-month commitment. Months two and three cost £499 each (£998 total for the initial three months). From month four the plan continues at £499/month until cancelled. Availability and the trade and primary-town exclusivity scope are agreed before starting.
After completing the initial commitment and paying outstanding fees, ownership of the agreed content and assets transfers subject to platform and licensing terms. Cancellation requires at least seven calendar days’ written notice before renewal. Hosting after cancellation is £29.99/month, or £50/month including minor maintenance; SEO and marketing stop. Compare packages and read the full terms.
