Put your soft washing work in front of potential customers
Facebook and Instagram let you show the work before someone searches for a contractor. Campaigns can introduce your business, explain a service or bring interested visitors back to a suitable enquiry route. They work differently from Google Ads, which reaches people making an active search.
Soft washing customers may not know the term and search for the surface and stain instead.
Choose an offer your team wants to fulfil
We start with your preferred services, job value, travel limits and available capacity. A campaign for render soft washing needs a clear offer and an explanation of what the customer should do next, rather than a general request to follow your page.
Target roof, render and facade problems with separate relevant pages. These details shape the advert and form questions so your team can assess enquiries more easily.
Use evidence from your own projects
Method explanation, surface-specific results and aftercare guidance.
Your approved project photographs, short videos, customer feedback and practical explanations give us material for ad creative. We agree the formats and testing plan within the package scope. We do not present stock images as completed client work or invent testimonials.
Build the right enquiry route
A relevant website page can explain render soft washing, roof treatments and exterior surfaces, establish coverage and capture project details. Where appropriate, a Meta lead form can collect information without leaving Facebook or Instagram. We choose the route around how much the customer needs to understand and what your team needs to qualify the request.
- Explain the service and the area you genuinely cover.
- Ask for the contact details and project information your team needs.
- Make the next step and response process clear.
- Review service fit, location and duplicates alongside raw lead counts.
Local targeting and ongoing testing
We agree the service area and review audience and placement options around it. Targeting settings are a starting point, so we also check where real enquiries come from. We test creative and messages, review weak campaigns and adjust spend within the agreed budget.
Retargeting may be useful where account access, audience eligibility and the agreed tracking setup support it. We assess this at setup rather than promise every campaign will use the same audiences.
Judge the campaign by useful opportunities
Monthly reporting explains spend, campaign activity and recorded enquiries. Your feedback on which requests reached quotation or became work helps us assess commercial value. A cheap form submission is not automatically a suitable customer, and a platform conversion count is not proof of a booked job.
What we need before launch
Your current services and coverage, preferred jobs, approved project assets, account access and a person responsible for following up enquiries. We confirm payment arrangements, the campaign scope, creative plan and measurement before spending your budget.
