Give each campaign a clear project offer
Lead with the work you want: fitted wardrobes, alcove storage, bespoke shelving or a genuine staircase service. Show the problem solved and the finished result. General repairs and a made-to-measure kitchen should not share vague copy that hides the service and expected scope.
Facebook Ads for carpenters and joiners
A before-and-after image can explain how an awkward alcove became useful storage. A carousel can show the brief, interiors and finished fit. An owner introduction or genuine customer comment can give context. Use accurate scope and approved images rather than generic workshop photographs.
Choose a suitable instant form, service-page destination or monitored message route. Ask project type, postcode and timing; approximate size or budget expectations may help where appropriate. A submitted form does not establish a ready-to-buy customer.
Instagram Ads for carpenters and joiners
A short vertical walkthrough can show wardrobe interiors, an integrated unit or the finish of a staircase. Workshop clips can explain the making process if they accurately reflect your work. Use readable captions and show your role, including credits for other trades.
Keep the profile consistent with the campaign: services, location and a working enquiry route should be easy to find. Organic posting, filming and substantial editing have separate scope. Obtain permission for customer details and visuals.
Establish suitability through the offer and follow-up
Assess available location controls and check actual enquiry postcodes. Age, interests or affluent postcodes do not verify homeownership or project budget. The creative and qualification should help your team understand the request.
Compare instant forms, website enquiries and messages against contact made, surveys, quotes and accepted work. Retargeting can be assessed where the audience and agreed measurement support it. Follow-up arrangements should match your availability.
Meta management from £499 monthly
One Facebook and Instagram scope covers planning, setup, copy and creative using approved assets, audience and placement management, testing and reporting. Spend is paid directly to Meta. New production, substantial landing pages and automated nurture are separately scoped. Budget decisions follow opportunity and capacity; low form costs alone do not demonstrate profitable work.
