Digital PR for Small Business.
Turn real business expertise and project evidence into stories relevant publications may want to cover. Digital PR for small businesses with something useful to contribute.
Find the story before choosing the publication
A completed project, a clearly evidenced local trend or a practical expert explanation can provide a useful starting point. We look for what your business can credibly show and who would benefit from reading it. We do not invent survey results, customer experiences or claims to create a headline.
Agree the priorities. Follow the evidence.
Develop a credible angle
Review project evidence, original information and expert knowledge with your team. Confirm permissions and sources.
Prepare the material
Create a clear story or commentary, supporting assets and a relevant pitch. Specialist research or production is scoped separately.
Approach appropriate media
Select publications around the audience and topic, then report outreach, responses and coverage achieved.
Judge coverage by context as well as visibility
An editorial mention can introduce the business to readers and provide independent context. A link may be useful when the publication chooses to include one, but coverage is not guaranteed to contain a link or generate enquiries. We keep earned editorial activity separate from proposed paid or sponsored opportunities.
Before work begins, we confirm the scope, access, responsibilities and reporting. We recommend activity around your actual business and resources. Rankings, traffic, leads and revenue are not guaranteed.
A tailored campaign proposal
Digital PR is quoted after reviewing the story, research, assets, outreach scope and reporting required. Publisher fees, photography, specialist research and production costs are separately scoped and approved. Coverage, links, rankings and recommendations in AI answers cannot be guaranteed.
Questions we hear often.
Can you guarantee coverage in a national newspaper?+
No. Editors decide what to publish and whether to include a link. We agree the research, preparation and outreach work, report the results and seek approval for any proposed paid opportunity.
How do we get started?+
Share your website, services, area and goals through the enquiry form. We review the request and reply by email with a proposed next step. Any commitment, scope and cancellation terms are confirmed in writing.
A connected small business marketing plan.
Tell us what you want to improve.
We’ll review your current position before recommending the work.
Discuss your business