Plan around the matters your firm wants
A business seeking contract advice, an individual comparing family solicitors and someone arranging a will need different information. A general promise of professional legal help rarely answers their first questions.
We begin with the firm’s actual practice areas, preferred matters, geographic reach, jurisdiction and available capacity. Those choices shape the pages, channels and enquiry routes we recommend.
| Example service | What a visitor needs to understand | Useful next step |
|---|---|---|
| Family law | The matters handled, who can help and how the first conversation works | A discreet initial enquiry |
| Wills and probate | The service, process and fee information relevant to the work offered | A requirements discussion |
| Employment law | Whether the firm acts for employees, employers or both | A route for the appropriate client type |
| Commercial work | The business issues handled and the team’s relevant experience | An enquiry about scope and timing |
Make expertise and service boundaries clear
Practice-area pages can explain who the service suits, what the firm handles and what happens after contact. Team biographies, accurate credentials, genuine reviews and approved examples help readers evaluate the practice.
We agree who reviews legal content and promotional claims. Regulator references depend on the firm’s jurisdiction: the SRA regulates solicitors and firms within its remit in England and Wales. Its public marketing notice addresses misleading publicity and prohibited unsolicited approaches, including activity by third parties.
Give each channel a specific job
- SEO develops useful practice-area and local coverage over time.
- Web design helps visitors understand the firm and make an appropriate enquiry.
- Google Ads can test active searches for selected services with a separate spend budget.
- Facebook and Instagram Ads can introduce a focused service or reviewed resource where the channel fits.
- Link building and Digital PR seek relevant references through credible assets and expertise.
We consider referrals and existing relationships when planning the website and acquisition work. Any wider email, social posting or CRM activity has its own agreed scope.
Start with your existing website
We review the pages, search performance, platform access and enquiry routes before recommending changes. A suitable site can support ongoing SEO, stronger practice-area content and improved tracking.
If a rebuild is justified, we scope the migration of useful content and URLs, redirects, analytics, forms and launch checks. The proposal explains the website work and ongoing service separately.
Follow the enquiry through to a new matter
Our lead generation approach considers practice-area fit, consultations and instructions where the firm can provide that information. The firm retains responsibility for assessing conflicts, accepting clients and advising on legal matters.
Agreeing the enquiry process before launch helps prevent unsuitable contacts from consuming fee-earner time. Reporting should distinguish general traffic from relevant enquiries and new instructions.
See our website work
Our website portfolio shows service structure, local information and enquiry routes across trade businesses. Those examples illustrate presentation and usability. Your law firm’s pages would use your own people, verified credentials and approved client evidence.
Solicitor marketing: starting prices
We review your existing site, practice areas, jurisdiction, locations, competition and approval process before quoting. Your proposal sets the deliverables, fees, initial term, billing, cancellation and separate costs. Wider campaigns and multi-office firms need their own assessment.
Lead generation brings together the channels and enquiry improvements agreed for your firm. We quote the activity and responsibilities rather than promising a universal price for each new matter.
