The best Google Ads agency for a roof cleaning company should understand the difference between a homeowner asking about moss removal, someone buying cleaning chemicals and a customer needing a roof repair. Your budget needs to reach suitable properties in areas you can serve, with a page and response process that help turn enquiries into assessed, quoted work.
This guide compares ten agencies and providers serving UK businesses. It includes dedicated roof-cleaning offers, broader cleaning specialists and one wider roofing option. Fees, account control and actual campaign evidence matter alongside the advertised lead count.
10 Google Ads agencies and providers for roof cleaning companies
| Provider | Potential fit | Published focus | Confirm before choosing |
|---|---|---|---|
| 1. Built for Local | Local roof cleaners wanting dedicated Google Ads management | Actual services, areas, assessment and suitable enquiries | Agree management, media, pages, tracking and response duties |
| 2. LeadCrafters | Roof cleaners comparing a dedicated Search offer | Roof-cleaning targeting, exclusions, CRM and seasonal review | Confirm scope, VAT, account rights and area boundaries |
| 3. Expose Profits | Roof cleaners comparing a named Google Ads case and lead system | Gleam Team case with a campaign landing page and enquiry form | Check original records, full costs and the current media allocation |
| 4. Digitool | Roof cleaners comparing exclusive leads, tracking and CRM | Named roof and wider exterior campaign reports | Check provider-owned campaigns, minimum term and guarantee limits |
| 5. Leads Everyday | Roof and moss-removal firms comparing a dedicated lead package | Bespoke landing pages, Google Ads and exclusive contact delivery | Confirm fees, media treatment, account rights and lead definitions |
| 6. AdWords 4 Cleaners | Cleaning operators wanting a single campaign contact | Cleaning-industry experience, research and hands-on account review | Request roof-specific evidence, fee and implemented tracking scope |
| 7. PS Results | Exterior cleaners comparing Google Ads with paid social and follow-up | Service campaigns, pages and enquiry tracking | Keep published Meta cases separate from Google Ads evidence |
| 8. SoftWash UK | Exterior cleaners comparing a supplier’s PPC management service | New campaigns, account improvements and monthly management | Reconcile setup/product price, monthly fee and exact deliverables |
| 9. Peak District SEO | Roof cleaners needing website fixes alongside paid search | Combined website, SEO and Google Ads exterior-cleaning case | Request channel-level costs, original dates and completed-job records |
| 10. Floom Creative | Operators also offering roofing services and needing a wider programme | Published roofing Google Ads, website and SEO offer | Confirm cleaning scope and request a comparable roof-cleaning case |
Potential fit is our interpretation of primary information reviewed on 27 October 2026. We have not obtained matched quotations or independently audited results. A roof-specific service offer, a mixed exterior campaign and a roofing-repair case establish different things.
Built for Local — our top choice for dedicated local Google Ads management
Our roof cleaning Google Ads starts with actual roof services, suitable properties, coverage and capacity. We agree what makes an enquiry suitable before selecting campaigns.
Management and advertising spend are separate
Google Ads management is £499/month for media up to £2,000/month. Management is paid monthly in advance. Media is additional and paid directly to Google. Higher spend needs a separate management quote. BFL charges no VAT.
The agreed work covers campaign planning, research, ad copy, relevant exclusions, conversion tracking, search-term review and reporting. Agree the actual campaign types, page work, call tracking and integrations before launch. A website rebuild, advanced calculator or CRM implementation should not be assumed within an ad-management fee.
Match the page to the cleaning work
Explain the roof services you genuinely provide, materials you assess, proposed methods, working areas and quote requirements. Use real project photos, verified insurance and a clear enquiry route. A request should lead to assessment and a quotation; it should not automatically confirm roof suitability, price or a working-at-height arrangement.
Our portfolio shows wider trade website work. We do not present it as a measured roof-cleaning Google Ads case. Your campaign uses your approved services, images and process. Agree who responds, assesses, quotes and follows up; software automation and staffed handling are separate scope decisions.
Add a website and local SEO where needed
The separate website and ongoing local SEO plan is £499/month with no setup fee. The first 30 days are free within a three-service-month commitment, then two £499 periods (£998 total), followed by £499/month until cancelled. This promotion does not make Google Ads management or media free.
The agreed launch includes core business pages, up to ten service pages and a primary town plus up to five genuine nearby areas. Continuing work includes agreed content, local-profile support, internal links, technical SEO, hosting, maintenance and reporting. Suitable existing-site SEO starts from £499/month.
Authority management starts from £299/month plus approved external costs. Facebook and Instagram management is £499/month plus media, with scope agreed. Photography, software, integrations and staffed qualification need explicit agreement.
For an active partnership, we agree the trade and primary town and do not actively market a direct competitor in that combination. Completed website ownership transfers after the initial commitment and outstanding fees, subject to platform and third-party licensing. Seven days’ notice applies under our terms.
Discuss your roof cleaning Google Ads ↗LeadCrafters — Roof cleaners comparing a dedicated Search offer
LeadCrafters publishes a roof-specific Google Ads offer covering local search intent, service exclusions, method and insurance messaging, CRM delivery and weekly search-term review. It lists £400 setup and £250/month, with advertising spend paid separately to Google.
Its offer includes one roof cleaner per area and no lock-in wording. Confirm the precise territory, notice, VAT, page production, tracking and account handover. The page discusses cleaning-versus-replacement searches while also excluding replacement traffic: agree exactly which enquiries you want. Cleaning suitability needs the operator’s assessment; an advert should not imply that cleaning substitutes for a necessary repair. The reviewed page is a service proposition rather than a named measured roof campaign.
Expose Profits — Roof cleaners comparing a named Google Ads case and lead system
Expose Profits offers roof-cleaning campaigns, landing pages, tracking, SMS alerts and a jobs dashboard. Its roof offer lists plans from £1,250/month including management and ad spend, month-to-month terms, one client per area and client ownership of the Google Ads account.
Its Gleam Team case reports 13 leads, six completed roof jobs and £2,550 revenue from £155 media in four weeks. The page also has a four-customer subheading and lists £11.89 per lead; the rounded media and lead counts calculate to about £11.92. Ask for the original dates and records. The small selected campaign does not establish your likely result, full acquisition cost or profit. Confirm current VAT, setup, media allocation, page rights and cancellation.
Digitool — Roof cleaners comparing exclusive leads, tracking and CRM
Digitool supplies campaigns, landing pages, tracked contacts and CRM. Its roof page reports 731 ScrubHub enquiries in seven months across roof cleaning, gutters, fascias, soffits and moss removal, at £23.79 average lead cost. Versa Clean has 37 enquiries at £29.59 average, including secondary gutter work. These are contacts across the stated services, not completed roof jobs.
The starting plan shown is £245/month plus VAT for one service and a 12-mile radius, with media separate; different scope changes pricing. Its main-site FAQ states a three-month minimum, then 30-day rolling terms, and Digitool ownership of the advertising account, campaign and data. The 30-day guarantee refunds management fees, excludes Google spend and closes the service when claimed. Confirm current written conditions, exports and exit arrangements. Lead Engage messaging options are separate additions; calculator outputs are illustrations.
Leads Everyday — Roof and moss-removal firms comparing a dedicated lead package
Leads Everyday’s dedicated roof-cleaning page covers moss scraping, treatments, softwash and coatings where offered. It describes bespoke landing pages, targeted Google Ads, exclusive phone delivery, real-time reporting, no job commission and no long-term contracts.
Its 48-hour launch statement is an average, not a guaranteed start or a promise of completed work. Wider campaign and lead totals are not a roof-only Google Ads case. Request comparable dated evidence and a written quote separating management, media, setup, tracking and VAT. Agree what makes a contact suitable, how duplicates and rejected enquiries are handled, and what account, page and lead records you retain.
AdWords 4 Cleaners — Cleaning operators wanting a single campaign contact
AdWords 4 Cleaners offers cleaning-sector Google PPC management with keyword and location research, ad testing, ongoing account review and landing-page advice. Carl Hancock describes experience operating a carpet-cleaning business; that history is relevant background rather than a roof-cleaning campaign result.
The site publishes fixed monthly pricing language, no lengthy contracts and one cleaning client per area. Obtain the actual current fee, media arrangement, VAT, cancellation and ownership terms. Landing-page advice is different from building and hosting the page. Its preference for manual changes is a supplier approach, not proof that all Google automation is unsuitable. Confirm conversion tracking, roof-service knowledge and reporting through completed paid jobs.
PS Results — Exterior cleaners comparing Google Ads with paid social and follow-up
PS Results describes service-based campaigns, search-term review, landing pages and conversion measurement. Its Google Ads page lists digital marketing from £295/month plus media, with no-contract wording, and a wider website/SEO package from £350/month. Confirm current scope, VAT and any setup or software charges.
The same page explicitly says it has no published Google Ads case study and that its displayed proof comes from Meta. Its homepage roof-cleaning lead counts should therefore not be used as Google Search benchmarks. Request comparable paid-search evidence, account access and booked-work definitions. Its Maps guarantee is a separate offer; do not apply it to Google Ads. Confirm which follow-up and website elements are included in your chosen package.
SoftWash UK — Exterior cleaners comparing a supplier’s PPC management service
SoftWash UK’s Google Ads product covers exterior-cleaning services including roof cleaning. The description states a one-time setup fee followed by £59/month including VAT, with a three-month minimum and Google spend additional.
The product price displayed is £259.99. The relationship between that amount, setup and monthly billing needs written confirmation before purchase. Ask what research, ad creation, search-term review, landing pages, call tracking, reports and account access are actually provided. Supplier experience in exterior cleaning is not a measured roof-only paid-search case. Compare a complete implemented scope rather than judging by the monthly headline alone.
Peak District SEO — Roof cleaners needing website fixes alongside paid search
Peak District SEO’s roof-cleaning offer combines SEO and Google Ads. Its Chesterfield exterior-cleaning case describes a mobile website rebuild, dedicated landing pages, corresponding Google Ads campaigns and clearer enquiry goals for roofs, gutters and driveways.
That is a combined programme, not isolated Google Ads performance. The £25,000 monthly revenue illustration assumes every lead converts; it is not evidence of collected income. The 144% growth graphic needs a defined measure and period before comparison. Request actual media costs, suitable enquiries, completed jobs, current management fees and the website work included. Do not convert organic visibility or estimated pipeline into paid-search profit.
Floom Creative — Operators also offering roofing services and needing a wider programme
Floom Creative publishes Google Ads, website design, local SEO, branding and content services for roofing businesses. Its page discusses repairs, installations and inspections, which gives it broader roofing relevance.
A cleaning-only operator should confirm that campaigns will target moss removal and actual cleaning services rather than repair callouts or replacements. The reviewed roofing page does not establish a measured roof-cleaning Google Ads return. Request a relevant named case, dated spend and customer outcomes, plus a quote for management, media, page production, tracking, account rights and terms. Wider reviews are not roof-cleaning acquisition data.
Build campaigns around the roof work you actually accept
| Search theme | Useful page and qualification | Scope check |
|---|---|---|
| Roof cleaning and moss removal | Actual service, postcode, roof context and assessment route | Different from roof repairs or DIY product shopping |
| Softwash and roof treatments | Operator-approved method, suitability and expected process | Avoid blanket safety, lifespan or damage-prevention promises |
| Tile, slate or specialist surfaces | Relevant project evidence and material assessment | Advertise only materials and work the operator accepts |
| Gutters and related exterior work | Clear service boundaries and minimum job economics | Keep roof-cleaning performance separate in reports |
| Commercial roof cleaning | Site type, scale, access and survey requirements | Separate longer proposal and procurement stages |
These are research themes, not measured keyword volumes or a requirement to offer every service. Separate campaigns when budgets, geography or goals need independent control. Related intent can use distinct ad groups and suitable pages. A limited budget may need fewer initial priorities rather than a separate campaign for every treatment.
Choose match types, bidding and exclusions together
Google explains broad, phrase and exact matching. Exact can include the same meaning or intent. Choose the combination using your objective, tracking quality, exclusions and account evidence. A universal ban on automation or mandatory clicks-first sequence does not replace account review.
Review actual searches for employment, training, DIY, product shopping, roof repairs and out-of-scope services. Do not copy exclusions blindly: commercial work, gutters or conservatory roofs may be genuine opportunities for your business. Negative keywords reduce irrelevant matching but cannot guarantee every contact will be suitable.
Agree networks, geography and available capacity
Ask which campaign types and networks your budget buys. Search, Performance Max, Display, paid social and Local Services Ads need clear reporting. A focused Search launch can be a practical starting proposal, while any additional channel needs a reason, suitable assets and measurement.
Google distinguishes presence from presence-or-interest targeting. Choose deliberately and check the property postcode: a landlord or property manager may browse from elsewhere. Targeting uses signals and is not perfectly accurate. There is no single ideal radius for every cleaner.
Use actual travel costs, quote capacity, available crew days and weather constraints when planning budgets. Do not assume every region has the same demand or that every winter campaign should stop. Review real performance and the operator’s diary.
Help the customer understand the assessment and quote
A useful landing page answers the advertised question quickly. Show actual roof-cleaning services, genuine working areas, authentic before-and-after projects, verified insurance and a clear phone or form route. Explain assessment, access, quote factors and what happens next.
Use only operator-approved statements about methods, materials and results. Cleaning is not automatically suitable for every roof and should not be marketed as a replacement for a necessary repair. Avoid invented credentials, fabricated transformations or guaranteed long-term results.
Keep the initial form usable on a phone. Service, postcode, contact details and a short description can start qualification; photos may help where appropriate. A short form does not replace a site assessment, and a long form does not guarantee a better lead.
Confirm what the agency builds and maintains
Agree copy approval, design, hosting, mobile checks, form delivery, call tracking and fixes. A landing-page recommendation is different from a page build. A campaign page, a full website and an integrated CRM can have different prices and exit rights.
Measure suitable enquiries and completed paid jobs
| Stage | Useful evidence | Do not assume |
|---|---|---|
| Contact | Submitted request or connected call with source | A phone tap is a conversation |
| Suitable enquiry | Actual service, property postcode, roof context and access | Every request is viable work |
| Assessment and quote | Agreed scope, method, price and next step | Quoted value is revenue |
| Booking | Accepted quote, capacity, timing and any deposit | Every booking completes unchanged |
| Completion and payment | Delivered work, payment, refunds and costs | Revenue equals profit |
Agree which actions count as conversions and which are used for bidding. Distinguish phone clicks, connected calls, submissions, suitable enquiries and customer outcomes. Deduplicate contacts and record reasons for lost or unsuitable work.
Where supported, offline conversion measurement can connect advertising with later stages. Implement it with tested definitions, appropriate access and suitable data handling. A calendar appointment or deposit alone does not prove completion.
Assign response and follow-up duties. Automated acknowledgements can help collect approved information, but should not promise roof suitability, final price or availability without validated rules and escalation. Staffed qualification is a separate service unless explicitly included.
Read roof-cleaning case studies by channel and outcome
| Example | Published evidence | Comparison limit |
|---|---|---|
| Expose Profits — Gleam Team | Four-week Google Ads case with leads and completed jobs | Small selected case; reconcile original records and full costs |
| Digitool — ScrubHub and Versa Clean | Named enquiry counts across the stated exterior services | Not all completed roof jobs; confirm dates and cost definition |
| Peak District SEO | Combined website, organic and paid programme | Does not isolate Google Ads or collected monthly income |
| PS Results | Meta campaign evidence alongside a Google Ads service | The Google Ads page explicitly says no published Search case |
| Other reviewed providers | Relevant service offers and delivery descriptions | Ask for comparable original campaign records |
Keep channel, dates, services, geography and conversion definitions attached to each claim. Social lead forms, organic visits, map visibility and Google Search enquiries are different measures. A roof-replacement case does not establish cleaning economics.
Request original reports, actual media, management and setup charges, suitable enquiries, completed work and collected revenue. Selected successes and illustrative calculators do not forecast your area. Revenue divided by media spend is not profit after acquisition and delivery costs.
Compare management, media and the full cost per job
BFL Google Ads management is £499/month for advertising spend up to £2,000/month, paid monthly in advance. Media is additional and paid directly to Google; higher spend needs a separate management quote. BFL charges no VAT.
For illustration, £1,000 media plus £499 management totals £1,499 before separately agreed extras. If that produced 20 suitable enquiries, the combined cost would be £74.95 each. If five became completed paid jobs, it would be £299.80 per completed job. Those are arithmetic assumptions, not a forecast.
Include setup, landing pages, software, call tracking, production, management and applicable VAT. Compare customer revenue with labour, access equipment, travel, materials and other delivery costs. A low media-only lead cost can coexist with poor job economics.
The supplied search summaries do not establish a reliable national roof-cleaning CPC or lead-cost benchmark. Ask for a reasoned starting budget using actual services, demand, area, capacity and records. Keep bundled management-plus-media prices separate from management-only quotes.
Agree account ownership, territory and exit terms
Confirm who controls billing, the advertising account, campaign data, domains, pages, tracking numbers and customer records. Agree exports and handover before starting. Digitool’s published provider-owned model differs from Expose Profits’ published client-account model; choose with the consequences understood.
Define exclusivity by trade, geography and lead distribution. An enquiry sent only to your business may still independently request other quotes. Agree duplicate handling, invalid-contact rules, credits, notice and any guarantee conditions.
Check Local Services Ads separately
Google’s Local Services Ads have separate country, category, area and screening requirements. Check your actual UK business directly; do not assume roofing eligibility includes a cleaning-only operator. Ordinary Search management, Local Services management and organic Business Profile work need separate scope.
Advertising does not buy organic or AI recommendations. A chatbot or CRM automation is also a different product from AI-search visibility. Useful pages, real projects, consistent profiles and independent mentions support a wider presence, with no promised AI inclusion.
BFL’s separate website plan has its own commitment and ownership terms. After the initial commitment and outstanding fees are settled, completed ownership transfers subject to licensing. Hosting only is £29.99/month; maintenance including hosting is £50/month. Ongoing SEO ends with the main plan.
Agree a practical launch and review plan
- Choose genuine services, suitable properties, working areas and available capacity.
- Review account history, search terms, pages and enquiry handling.
- Agree management, media, implementation, extra costs and ownership.
- Test forms, connected-call reporting and assessment handoff.
- Review suitable enquiries, completed paid jobs and full acquisition costs.
Questions to ask a roof cleaning PPC provider
- Which roof services and areas would you prioritise with our budget?
- Which cases isolate Google Ads rather than Meta, Maps or organic work?
- How are leads, suitable enquiries, bookings and paid jobs defined?
- What page, tracking and review work will you implement?
- Who approves method, insurance and suitability claims?
- Which software, setup and follow-up costs are extra?
- Who owns the account, pages, data and tracking numbers?
- How do territory, guarantee conditions, cancellation and exports work?
Research note: six supplied searches informed these topics. Primary provider and platform information was reviewed on 27 October 2026, including indexed primary information where full retrieval was unavailable. Provider reports are not independently audited. Search summaries, selected cases and calculator outputs are not forecasts. Built for Local publishes this guide and offers related services.
