GOOGLE ADS FOR HOME IMPROVEMENT COMPANIES

Google Ads for Home Improvement Companies.

Google Ads can put your business in front of people actively searching for home improvement. We focus on relevant services and service areas, track calls and forms, and review which enquiries are worth the spend.

Talk about my business All marketing for Home Improvement Companies

BUILT AROUND YOUR BUSINESS

Spend where intent is strongest.

Campaigns are reviewed against the quality of the calls and forms they produce. We exclude irrelevant searches, improve landing pages and adjust budgets based on the services you most want to sell.

What we focus on

Campaigns grouped around home renovations, kitchen and bathroom upgrades and whole-property refurbishment
Town and radius targeting that matches your coverage
Relevant ad copy and landing pages
Conversion tracking for calls and forms
Regular search-term, budget and lead-quality review

SPECIFIC TO HOME IMPROVEMENT COMPANIES

Where paid search can find home improvement buyers

Understand the search

Home improvement is an umbrella term, but customers usually want a specific outcome: a refurbished house, a better kitchen or a coordinated renovation. They need to understand who designs, manages and carries out the work. Campaigns should reflect that decision, with separate groups for home renovations, kitchen and bathroom upgrades and whole-property refurbishment where those services are actually offered.

Show relevant proof

The landing page should show Before and after projects, a defined scope of works, coordination between trades, project stages and client reviews tied to comparable renovations. Campaign reports need to distinguish relevant project leads from calls that do not match your work.

Qualify the enquiry

Lead with the renovation services actually provided and distinguish whole-property projects from small repairs. Ask for the property, rooms involved, location and project stage so the enquiry fits the team’s capacity. Search-term reviews and exclusions help avoid paying for work you do not offer.

SEARCH INTENT IN PRACTICE

Separate campaigns for different jobs for home improvement companies.

These searches may need different adverts and landing pages. We would validate volume, competition and the value of each job before spending, then keep irrelevant or out-of-area queries out of the account.

01 / EXAMPLE SEARCH

“home renovation company [town]”

The main service page should establish coverage and the type of work you take on.

02 / EXAMPLE SEARCH

“house refurbishment [town]”

A specific service page can explain the process, choices and real examples for this job.

03 / EXAMPLE SEARCH

“home improvement company [town]”

This search may need its own page or campaign if the business actually offers it and has enough proof.

A good enquiry should name the service, town and project scope. Lead with the renovation services actually provided and distinguish whole-property projects from small repairs. Ask for the property, rooms involved, location and project stage so the enquiry fits the team’s capacity. We confirm the wording and page priorities against live search results, your capacity and the enquiries you want.

WORKING TOGETHER

Paid search with clear measurement.

01 / REVIEW

Understand your market

We look at your existing presence, competitors, service mix and the towns that matter.

02 / BUILD

Make focused improvements

We set up relevant campaigns, landing pages and conversion tracking.

03 / REFINE

Follow the enquiries

Calls and forms inform what we change next, with reporting you can understand.

PRICING

Google Ads is available alongside your growth plan.

OPTIONAL ADD-ON

Google Ads Management

£499/month plus a separate advertising budget paid to Google. We agree the campaign scope and budget before launch.

Discuss Google Ads

The Local Authority package below includes the website and ongoing organic search work.

WEBSITE + ONGOING LOCAL SEARCH

Local Authority

£499/month Website and ongoing local SEO included. No setup fee.

One connected website and SEO programme for a trade business that wants more of the right enquiries in its agreed area.

Branded website with home, about, contact, project and review sections plus up to 10 core service pages
Primary town and up to 5 nearby areas at launch, where there is genuine coverage and distinct local evidence
Google Business Profile review and local citation setup
Service and location search plan, technical SEO, analytics and enquiry tracking
2–3 researched pages or substantial improvements each month, chosen for commercial relevance
Hosting, maintenance, internal linking and a clear monthly report

Check my trade and town

GOOD TO KNOW

Questions we hear often.

Is Google Ads suitable for home improvement companies?+

We would first review your services, target towns, competition and current website, then recommend the work that fits your budget and goals.

Do you guarantee enquiries from Google Ads?+

No agency can promise a specific number of leads or rankings. We set up measurement and review the quality of enquiries alongside visibility.

YOUR AREA, YOUR OPPORTUNITY

More home improvement enquiries start with a conversation.

Tell us your trade and area. We’ll show you where the opportunity is.

Check trade & town availability Send an enquiry →