GOOGLE ADS FOR HEAT PUMP INSTALLERS

Google Ads for Heat Pump Installers.

Google Ads can put your business in front of people actively searching for heat pump installation. We focus on relevant services and service areas, track calls and forms, and review which enquiries are worth the spend.

Talk about my business All marketing for Heat Pump Installers

BUILT AROUND YOUR BUSINESS

Spend where intent is strongest.

Campaigns are reviewed against the quality of the calls and forms they produce. We exclude irrelevant searches, improve landing pages and adjust budgets based on the services you most want to sell.

What we focus on

Campaigns grouped around air source heat pumps, heating system assessments and heat pump servicing
Town and radius targeting that matches your coverage
Relevant ad copy and landing pages
Conversion tracking for calls and forms
Regular search-term, budget and lead-quality review

SPECIFIC TO HEAT PUMP INSTALLERS

Where paid search can find heat pump installation buyers

Understand the search

Heat pump customers research property suitability, radiator changes, outdoor unit positioning and running costs before booking a survey. Content should explain what the installer assesses rather than offering a universal savings claim. Campaigns should reflect that decision, with separate groups for air source heat pumps, heating system assessments and heat pump servicing where those services are actually offered.

Show relevant proof

The landing page should show Actual accreditations, completed installations with property context, survey and design stages, equipment specifications and the support provided after commissioning. Campaign reports need to distinguish relevant project leads from calls that do not match your work.

Qualify the enquiry

Separate installation from servicing and faults. Ask about the property type, existing heating and project stage; explain that suitability and costs depend on a proper assessment. Search-term reviews and exclusions help avoid paying for work you do not offer.

SEARCH INTENT IN PRACTICE

Separate campaigns for different jobs for heat pump installers.

These searches may need different adverts and landing pages. We would validate volume, competition and the value of each job before spending, then keep irrelevant or out-of-area queries out of the account.

01 / EXAMPLE SEARCH

“air source heat pump installer [town]”

The main service page should establish coverage and the type of work you take on.

02 / EXAMPLE SEARCH

“heat pump installation [town]”

A specific service page can explain the process, choices and real examples for this job.

03 / EXAMPLE SEARCH

“heat pump servicing [town]”

This search may need its own page or campaign if the business actually offers it and has enough proof.

A good enquiry should name the service, town and project scope. Separate installation from servicing and faults. Ask about the property type, existing heating and project stage; explain that suitability and costs depend on a proper assessment. We confirm the wording and page priorities against live search results, your capacity and the enquiries you want.

WORKING TOGETHER

Paid search with clear measurement.

01 / REVIEW

Understand your market

We look at your existing presence, competitors, service mix and the towns that matter.

02 / BUILD

Make focused improvements

We set up relevant campaigns, landing pages and conversion tracking.

03 / REFINE

Follow the enquiries

Calls and forms inform what we change next, with reporting you can understand.

PRICING

Google Ads is available alongside your growth plan.

OPTIONAL ADD-ON

Google Ads Management

£499/month plus a separate advertising budget paid to Google. We agree the campaign scope and budget before launch.

Discuss Google Ads

The Local Authority package below includes the website and ongoing organic search work.

WEBSITE + ONGOING LOCAL SEARCH

Local Authority

£499/month Website and ongoing local SEO included. No setup fee.

One connected website and SEO programme for a trade business that wants more of the right enquiries in its agreed area.

Branded website with home, about, contact, project and review sections plus up to 10 core service pages
Primary town and up to 5 nearby areas at launch, where there is genuine coverage and distinct local evidence
Google Business Profile review and local citation setup
Service and location search plan, technical SEO, analytics and enquiry tracking
2–3 researched pages or substantial improvements each month, chosen for commercial relevance
Hosting, maintenance, internal linking and a clear monthly report

Check my trade and town

GOOD TO KNOW

Questions we hear often.

Is Google Ads suitable for heat pump installers?+

We would first review your services, target towns, competition and current website, then recommend the work that fits your budget and goals.

Do you guarantee enquiries from Google Ads?+

No agency can promise a specific number of leads or rankings. We set up measurement and review the quality of enquiries alongside visibility.

YOUR AREA, YOUR OPPORTUNITY

More heat pump installation enquiries start with a conversation.

Tell us your trade and area. We’ll show you where the opportunity is.

Check trade & town availability Send an enquiry →