LANDSCAPING CASE STUDY · KENT

Landscape Gardener of Kent: website enquiries over time.

A Kent landscaping website built around real services, projects and the places its team covers. Its engagement dashboard shows sustained use of the website enquiry routes from October 2020 to September 2026.

RECORDED WEBSITE ACTIONS · 1 OCTOBER 2020 TO 29 SEPTEMBER 2026
1,400

form submissions recorded in the website engagement dashboard during the selected period.

The same dashboard shows 149 click-to-call and 60 click-to-email actions. These are interaction counts, not verified unique or qualified leads, completed jobs or solely organic-search enquiries.

THE WEBSITE

Help a homeowner find the right landscaping service.

The business offers garden transformations and individual projects across Kent. Someone looking for a patio, driveway, fencing, decking or turfing needs to see that specific service, relevant work and a simple way to request a quote.

The website connects landscaping services with areas it serves and gives visitors a form route for their project details. That structure helps people understand whether the team covers their location and handles the work they want.

We use the recorded actions to assess whether visitors are using the enquiry routes. The dashboard alone cannot show the source or quality of each submission, so it should not be presented as an SEO-only lead result.

SOURCE OF THE FIGURES

Website engagement dashboard.

Landscape Gardener of Kent engagement dashboard for 1 October 2020 to 29 September 2026 showing 1,400 form submissions, 149 click-to-call actions and 60 click-to-email actions
Screenshot supplied by the business. The reporting period spans almost six years; the dashboard does not identify whether submissions are unique or qualified.
WHAT THIS CASE SHOWS

Make the next step easy across a broad service area.

Service clarity

Dedicated information about patios, driveways and other landscaping work helps visitors get beyond a generic “we do gardens” description.

Enquiry routes

Forms let people describe their project when they are ready, while phone and email links remain available on the client site. The tracked actions show use of each route, without proving the outcome of every contact.

YOUR AREA, YOUR OPPORTUNITY

Want a clearer route from search to enquiry?

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