PRACTICAL GUIDE
How to plan service and area pages for a trade website
Which services deserve their own pages? When does a nearby town need more than a swapped place name? Start with the work and areas you can actually serve.
Read the guide →THE BUILT FOR LOCAL BLOG
Better decisions for local growth.
Plain-English guides on websites, search and enquiries for UK trade businesses.
LATEST GUIDES
Advice you can put to work.
PRACTICAL GUIDE
Google Ads or local SEO: where should a trade business start?
Paid search can put you in front of buyers sooner. Local SEO develops useful pages and a stronger presence over time. The right starting point depends on capacity and budget.
Read the guide →YOUR AREA, YOUR OPPORTUNITY
Ready to talk about your trade and town?
Tell us your trade and area. We’ll show you where the opportunity is.